The CEO’s Role in Social Responsibility

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peter-rocheWhat role should CEOs play in weaving sustainability into business practice and communication–and how can communication professionals support them? CW asked Peter Roche of London Perret Roche Group to shed some light on this complex topic. Roche is a founding partner of The London Perret Roche Group (LPR) LLC, an international management consulting and executive coaching firm headquartered in New Jersey. Coaching leaders on designing strategies, structures and cultures to intentionally unleash the creativity, passion and intelligence of the people the enterprises is the focus of his work.

Read the full interview in Communication World magazine.

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