Strategic Communication Plans: Circle of Fellows #18

Type: Circle of Fellows
By Jessica Burnette-Lemon
14 February 2017

strategic communication plans

In this Circle of Fellows discussion, four IABC Fellows discuss approaches to strategic communication plans, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group also shares some best practices.

Moderator Shel Holtz and panelists Mary Ann McCauley, Ned Lundquist, James Lukaszewski and Jennifer Wah discuss these and other issues on episode 18 of Circle of Fellows.

Watch the live video on YouTube or below.

Jessica Burnette-Lemon

Jessica Burnette-Lemon is the senior content manager for IABC.

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