IABC publishes a variety of content featuring insights from today’s brightest communication thought leaders. Through Catalyst, a biannual print magazine and online content center, IABC content analyzes emerging trends in organizational communication, highlights current research and provides helpful tips and tactical advice for communication professionals on a wide range of timely topics.
Content published by IABC must adhere to and align with:
- IABC’s Code of Ethics for Professional Communicators
- The Global Standard of the Profession
- IABC’s brand values
Content should also be:
- Relevant for business communication professionals.
- Properly attributed to the originator of the content.
- Not promotional in nature.
- Factually correct and well-reasoned.
- Timely and up to date.
- Applicable to a global audience.
- Focused on new, compelling and innovative ideas.
IABC’s content addresses a wide range of topics of interest to communicators of all levels and specialties, including:
- Strategic communication planning
- Marketing communication
- Trends in communication practice
- Social media/new media
- Public relations and media relations
- Employee communication
- Career and leadership development for communication professionals
- Communicating globally/across cultures
- Speechwriting and presentations
- Crisis communication
- Change communication
When preparing a submission for Catalyst online, consider the following questions:
- What is the primary purpose of the piece?
- What is the overarching issue or trend that is being addressed?
- Who is the audience, in general and within the IABC membership?
- What insights, perspectives, guidance and innovative ideas will the audience gain?
- What practical learning points will the audience get, and how can they use this information to support their organization and advance their career?
- Does the piece include case study examples from a variety of named companies, and are they threaded throughout the piece to support the points being made?
- Will the piece include quotes from other subject-matter experts who have addressed this issue?
- Will the article include references to research and opposing views (if applicable) to create balance?
- Do you have supporting multimedia elements (videos, podcasts) or links out to more information that would strengthen the piece?
Word count for articles in Catalyst articles vary, but are generally 800-1,200 words, unless otherwise specified by editorial staff.
For questions about style (including grammar, punctuation and writing for a global audience), please consult the IABC Style Guide.