This course explains the value of content marketing for organizations and outlines how to get started reaping the benefits: increased inbound traffic to your site, better brand awareness, stronger engagement with your target audience, and ultimately leads and sales.
After this course, you will be able to:
- Differentiate between “content” and “content marketing.”
- Start to build a content strategy and a plan for creating and curating content.
- Link your social media and content marketing efforts.
Career levels: Generalist/Specialist, Strategic Adviser
Costs: IABC members: US$375, non-members: US$525
Dates: Wednesdays, 15 June–6 July 2016
Times: 1–2 p.m. PDT / 4–5 p.m. EDT / 20:00–21:00 UTC