IABC is focused on providing you with access to critical resources related to the COVID-19 coronavirus. This page will serve as an evolving resource center, where you’ll find helpful articles, webinars and other materials related to this evolving global health crisis. We’ll also be linking to best practices and other discussions related to the virus that occur in The Hub, our online community for IABC members.
This page will be updated as new information and resources become available.
After the Layoff: How to keep employees engaged
While most communicators have turned their attention to helping employees return to the workplace safely, there are many who are also dealing with one of the economic impacts of the pandemic: layoffs.
Effective Leadership During and After a Crisis: A Global Spotlight on COVID-19 & Racial Justice
Our world is currently facing a crossroads with two related crises: the COVID-19 pandemic and the racial injustices faced by communities around the globe.
Bringing Them Back: Internal communication strategies to keep furloughed workers engaged
With few exceptions, it’s always preferable to bring back employees as opposed to going through the recruitment, interviewing, hiring and training phases again.
COVID-19 Crisis Leadership: Do you have what it takes?
In the COVID-19 pandemic, we are witnessing a range of crisis responses across organizations—from excellent to awful.
People Before Profit: Promoting products and services during COVID-19
As is the case in any crisis, an organization’s values are now on full display. It is a make-or-break time for many brands.
7 Tips for Crafting Persuasive Messages in Crisis Situations
In times of stress and uncertainty, people will look to their leaders and messengers to gauge how confident or concerned.
7 Science-Based Rules for Communicating in High-Stress Environments
Science tell us our brains behave differently under stress, making it harder to hear, understand and recall information.
How to Build Crisis Resilience, for Yourself and Your Team
In this global pandemic, personal resilience is essential. It will not only help us survive this crisis collectively and individually.
Transform Virtual Town Halls to Engage Your Employees
Since the COVID-19 crisis, organizations have had to rethink town halls to make them 100% virtual.
Digital Hygiene: The next step in the fight against COVID-19
Hashtags like #WashYourHands and #StayAtHome have taken the internet by storm during the COVID-19 pandemic. But can the same be said for “digital hygiene”?
Now What? Communicating in the Weird, New Organizational Normal
Communication professionals need strategies and tools for building trust, creating structure and protecting brands, while keeping up with a very fluid situation.
In times like these, leaders are under intense pressure to get their messages right. Lives are at risk. Here are some tips and techniques to help you craft effective, efficient messages.
What Communicators Need to Know About the Legal Implications of the COVID-19 Crisis
The communicator’s job in the current situation is to provide up-front and transparent communication to both internal and external audiences, while relying on the lawyer’s expertise and evidence.
Creating a ‘Third Culture’ Is Essential for Successful Remote Working
With the COVID-19 coronavirus pandemic, organizations are learning what their businesses look like when the majority of their workforce is remote. Whether the move to remote work is coronavirus-induced or part of a more general change, organizations need to create a specific culture for effective virtual collaboration.
Fighting the Other Pandemic: Misinformation
In the wake of the explosive COVID-19 coronavirus pandemic, governments, health organizations and news organizations have been struggling to contain both the virus and the rampant misinformation about it that continues to permeate the media landscape.
Stock markets have crashed, borders are closing, and it appears the COVID-19 coronavirus outbreak will continue to get worse before it gets better. The impact on businesses, from travel bans to supply and delivery delays to production and forecast adjustments, is already being felt everywhere. As organizations worldwide adjust to this uncertainty, communication professionals need to keep a clear head, stay the course and use the current “down time” productively.
There are key principles of crisis management that might have gotten lost in the initial noise surrounding the disease’s spread. An approach that’s grounded in these principles can prepare your organization for what may come next.
- Crisis response template
- Key messages template
- How to Continually Build Your Crisis Resilience: A checklist
- Crisis Plans that Reposition a Brand for Success
- Training Managers and Employees for Success in a Virtual Workplace
Resources from the IABC community
- Virtual events and resources from IABC chapters and regions
- Preparing and Delivering Virtual Presentations, Especially When Working from Home
- IABC Southern Region COVID-19 links of interest
- IABC Houston chapter: Crisis Management and COVID-19
- Sample marketing, consumer research and business reports on COVID-19
- Benchmarking survey: 50 Organizations on Communicating Through COVID-19
- Mike Klein on the New Shape of Internal Communication Emerging for the #PostCorona World
- A Practical Guide to Purpose-Driven Internal Communication During COVID-19 (from Jonathan Hanwit, ThinkPARALLAX)
Virtual Presentation Crash Course: Engaging Your Audience in a Time of Disruption & Distraction (available to IABC members)
IABC Academy courses
Use discount code ADVANCE50 at checkout for US$50 off on these IABC Academy courses on crisis and change communication.
- Using Social Media as a Crisis Brand Newsroom
- Leading Through Change Communication
- Crisis Planning: Manage and Enhance Organizational Reputation
Discussion on COVID-19 on IABC’s LinkedIn Group (open to the public)
Discussions in The Hub online community (for IABC members)
- Coronavirus email
Does anyone have a sample or language of an organizational email for employees in the event that an employee tests positive for COVID-19?
- Coronavirus communications
Is anyone communicating to their organization’s employees regarding the coronavirus? If yes, what types of communications are you doing? What messaging are you providing?
- COVID-19 or coronavirus?
What are you using in official employee communications?
- COVID-19 alerts for leaders
I’ve been asked to keep my client’s leaders apprised of COVID-19 breaking news and information (travel advisory changes, case statistics, medical updates). I am hoping for an existing summary feed that I can subscribe to that will provide regular updates.
- Tips for working from home
As we are moving into a situation where more and more office employees are forced to work from home, I wonder if anyone have involved in creating materials on what to think when working from home?
- Internal comms strategy when office is shut down for COVID-19
In the midst of COVID-19, I’m preparing a work from home comms plan. We’re thinking about how to keep employees engaged, a sense of connection, and keeping business results high if employees are working remotely.
- Coronavirus exposure notifications to employees
Does anyone have a template of a message in which you would advise your employees that via your offices, there is a chance of potential coronavirus/COVID-19 exposure?
- COVID time off question
What is your company doing with time off for your staff and how are you communicating the various scenarios to staff?
- Celebrating milestones during COVID-19 limitations
What are your ideas so we can continue celebrating employees and milestones without the usual parties, cakes and speeches?
- Looking for social distancing infographic
Does anyone know of/have a good social distancing infographic that can be shared internally with our team members?
- Looking for emotional wellbeing communique
Does anyone have some information they could share regarding emotional and financial health?
- Weekly Employee Communication COVID-19
Does anyone have any examples of reassuring emails or communications?
- Returning to the office post COVID-19
Has your company started to plan for this, and if so what is your communications plan?
- Q1 2020 Earnings amid COVID-19
Global pandemic or not, reporting quarterly financial results is one of those shows that must go on.
- COVID obituaries
Has anyone had to communicate a COVID-related death to co-workers or the media?
- Return to work
Our leadership is working on a return-to-work plan.
- Global perspectives
What’s unique about the COVID-19 experience of communicators in your country?
- Alternative concepts for in-person events cancelled due to Covid-19?
- Frontline employees that aren’t connected to company email
I’m interested in hearing about some of the challenges you might be facing if your organizations has a significant frontline employee base that isn’t connected to your company email structure.
- World Health Organization
- Centers for Disease Control
- The IABC World Conference Goes Virtual
- What Will a Virtual World Conference Look Like?
Resources from IABC’s Solution Provider partners
10 Internal Communication Best Practices During COVID-19(Simpplr)
Solution Provider webinar: Staying Connected When Apart (from Workplace from Facebook)
Webinar: The New Normal: Reaching Everyone Working From Home (Vbrick)
Webinar: Communicating [in] Crisis: 4 Proven Strategies to Communicate in Quarantine (Staffbase)
Work from Home 2020 Communication Package (Simpplr)
Digital signage slides: Tips from the Centers for Disease Control (Telecine)
Webinar: Deskless Not Voiceless: How to Connect Your Frontline with Corporate (Workplace by Facebook)