Are you falling short of your marketing goals?


Are you falling short of your marketing goals? A solid strategy looks at where you are today, and where you want to be tomorrow— then creates a plan to get there. David Lazarenko is ready to help you do this and more with his live workshop, taking place for one hour every Tuesday for four weeks, starting 10 October.

After David’s course, you will be able to:
  • Clearly understand what differentiates a good marketing communication strategy from a bad one.
  • Embrace the difference between a plan and a strategy.
  • Focus your segmentation strategy.
  • Become a steward of strategic thinking. Ensure that this is what’s truly driving your marketing communication efforts.
  • Lead and facilitate a strategic development process designed to deliver successful marketing communications strategies.

This four-session course is US$549 or US$349 for IABC members.

Learn more and enroll here