December issue of Communication World: Demonstrate the value of communication

Showing how communication benefits your organization depends on measuring what matters most—and how to turn what you learn into actionable results. This issue explores how to measure reputation, PR impact and more, and how to package and present the results to leadership.

The December issue of Communication World explores what this looks like in practice in these feature articles:

Check out the CW Observer blog for fresh content on a variety of topics from experts in the communication industry, like these recent posts:

IABC members have access to all Communication World and CW Observer articles; non-members can access CW Observer content by becoming a subscriber.

Read the December issue