Moosylvania just completed the latest side-by-side comparison of the top 100 Millennial Brands, surveying 3,500 millennials. As we’ve broken down the psychographics and the best of the best programs, it’s coming down to one word: ME.
Let’s face it, millennial cohorts (as early adopters and first digital natives) are executing life-long personal marketing campaigns. Brands that do well seem to find ways to enhance their users’ executions. Brands can get there by following these three axioms: Make Me Look Good, Make Me Feel Good, Entertain Me.