Did I say it’s all about me? Observations from the 2015 Top 100 Millennial Brands Report

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Moosylvania just completed the latest side-by-side comparison of the top 100 Millennial Brands, surveying 3,500 millennials. As we’ve broken down the psychographics and the best of the best programs, it’s coming down to one word: ME.

Let’s face it, millennial cohorts (as early adopters and first digital natives) are executing life-long personal marketing campaigns. Brands that do well seem to find ways to enhance their users’ executions. Brands can get there by following these three axioms: Make Me Look Good, Make Me Feel Good, Entertain Me.

 

Read the full article on CW Observer.

 

One Response to “Did I say it’s all about me? Observations from the 2015 Top 100 Millennial Brands Report”

  1. Danielle Toussaint

    Glad to see more market research focused on understanding my generation and emerging leaders. It will be helpful to see the discussion of millennials continue to evolve to critically examine why personal branding, personal efficacy, and yes, engagement/entertainment, matter so much to this generation. Putting these trends in conversation with the lens of seeking to understand what this generation aims to leave as an enduring legacy in work and lifelong learning, that achieves balance and personal fulfillment, is going to be the next important undertaking for those brands that wish to win over this group. Also important, will be the commitment of those who are shaping the representation of millennials, to check any negative assumptions, and realize that as this group matures and gains increased experiences as entrepreneurs and influencers, they will pave the way for the generation to follow, which may not share the exact same worldview. How we have come to have this focus on the need to achieve alignment with who we are as people across our the gamut of choices we make as consumers and participation in the economy as workers, has been shaped in no small part by the perceived lack of such holistic approach in previous generations.

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