Webinars & Podcasts

Driving a Company’s Narrative with Values-Based Strategies During COVID-19

Recorded on 11 June 2020

Moderated by Daniella Harkins; Panelists: Lauren Dillard, Liz DeAngelis, Eric Sapp, and Rishabh Jain

With an industry upended by the effects of a pandemic, the fight against systemic racial injustice, and data privacy regulations, communications professionals face incredible challenges. Taking inspiration from leaders using data to address today’s issues and beyond, communications professionals will learn how to drive forward-thinking, narratives with an actionable, values-driven comms strategy. Experts from LiveRamp, Public Democracy, and the Ad Council discuss their comms strategy and lessons learned thus far.

In this webinar, you’ll learn:

  • How to cultivate and communicate corporate innovation during unprecedented times.
  • How to drive a company’s narrative with values-based initiatives like ethical data use.
  • How to connect with empathy and partnership to solve new challenges that have rapidly emerged.

Moderator / Daniella Harkins is GM of LiveRamp’s Media and Strategic Alliances where she focuses on strategic growth and partnerships with agency clients. In her role, Harkins works with agency executives to empower growth leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology and creative. Prior to joining LiveRamp, she was VP, strategic solutions at Verve.

Panelist / Lauren Dillard serves as the chief communication cfficer and head of investor relations at LiveRamp. Dillard leads all aspects of the company’s investor relations and LiveRamp’s external and internal communication programs. Prior to LiveRamp, she spent five years at Acxiom, and two years at Addo Communications, where she helped develop and execute investor relations strategies for private and public companies in the TMT space.

Panelist / Rishabh Jain serves as head of innovation and new business initiatives, leading the building of businesses outside of LiveRamp’s main advertising and marketing business, including healthcare, privacy and an internal incubation team. Jain was previously the head of technical services at LiveRamp. Prior to joining LiveRamp, he started two companies, and worked in finance and venture capital. He holds a PhD from MIT, masters from Imperial College, and bachelors from the University of Pennsylvania.

Panelist / Eric Sapp is president of Certified B-Corp, Public Democracy. As an entrepreneur, faith leader, and political advisor, Sapp has spent his career supporting global communities promoting the common good, pointing him toward the importance of values-based data and empathy-driven digital marketing. He led the team that developed one of the largest values-based response databases in the nation. Public Democracy continues to leverage psychometric data to mobilize civic engagement in combating trafficking, opioid addiction, and more.

Panelist / Liz DeAngelis has a background in media planning and buying and joined Ad Council to help bring together social good marketing and everything programmatic has to offer. She develops pro-bono media partnerships, actively working to build out Programmatic & Data for Good, while overseeing ad operations, SEM and social activation. She is patiently waiting for measurement to have its day in the sun.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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