Videos

Effectively engaging millennials

Type: May 2014
By jburnette-lemon
16 July 2014

IABC speaker Michael Lewis, senior managing director of strategy and insights at Teach for America; Sandra Lopez, marketing strategy director for new business at Intel; and Nick Shore, senior vice president, strategic insights and research at MTV, discuss how the millennial generation is affecting their organizations, including changes in structure and approaches to marketing and social media.

jburnette-lemon Jessica Burnette-Lemon is CW’s senior editor.

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