Webinars & Podcasts

Engaging New Stakeholders in New Ways: How a Nonprofit’s Centennial Celebration Made a Massive Impact

Recorded on 15 August 2019

Nonprofit organizations’ anniversaries are opportunities to celebrate and thank donors and partners for support. But marking such milestones also is a chance to advance the missions of organizations and partners and engage new supporters in new ways. Learn how Save the Redwoods League seized the opportunity of its 100th anniversary to achieve these goals with innovative marketing and public event strategies. The league’s centennial celebration week won a Gold Quill Best of the Best award for collaborating with 114 partners to provide events and experiences that increased stakeholders’ knowledge of and commitment to the organization. These efforts exceeded objectives by large margins.

In this webinar, we’ll discuss how nonprofit communication teams can leverage anniversaries by:

  • Engaging partner organizations and the media to extend reach and gain gravitas.
  • Offering new events and experiences and leveraging digital communication to engage new stakeholders.

Here is a link to the slides for your reference.

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Presenter/Jennifer Charney senior manager of marketing communication at Save the Redwoods League,is a multi-award-winning professional communicator who has dedicated her career to creating change for corporations and nonprofits with her substantial expertise in writing, editing, branding, integrated marketing, and producing electronic and print communication.


Presenter/Kyle Cooper public relations manager at Save the Redwoods League, is an experienced writer and award-winning public relations manager, specializing in environmental communication to encourage enthusiasm for the outdoors and support for the protection of forests, parks, and open spaces.


Presenter/Regan Ranoa senior manager of digital marketing at Save the Redwoods League, joined the league in 2009 to help build a community of redwoods enthusiasts online. She has since become an award-winning digital marketer with a passion for making a positive impact.


Khyla Flores

Khyla Flores is associate editor for IABC’s content department.


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