“Enhancing Organizational Reputation” is a must for communication leaders who want to learn how to protect a strong business reputation. You will learn how to identify the forces that could damage your organization’s reputation.
A positive and lasting reputation is an organization’s most important asset. With the 24/7 newsroom and pervasive social media outlets, reputations built over decades can be destroyed in seconds. Reputation management is a core business function that influences strategic decisions and determines how businesses should be communicating with stakeholders.
This one-hour course covers the essential aspects of reputation management. You will learn about the influential forces that can impact an organization’s reputation through real-world case studies. The course also explores ways you can pre-empt and prepare for crises wherever possible using best practice examples.
IABC member price: $99
Non-member price: $149
The course is aligned with the GCCC, falling under the domain of Reputation Management for SCMP testing competencies.