Ensuring Your Organization Is Change-Ready: Circle of Fellows #49

With dramatic, unpredictable change as a constant in business and technology, how can communication professionals help build resilient organizations and increase the resilience of employees in enterprise transformations?

On episode 49 of Circle of Fellows, a monthly panel discussion among IABC Fellows, participants discussed the role of communication in facilitating change, including:

  • How to incorporate storytelling to help people make sense of change.
  • How to engage employees in the change process.
  • The role of listening in preparing for change.
  • How a connection to the marketplace will help employees anticipate change.


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About the panel

Dr. Amanda Hamilton-Attwell is accredited by both IABC and PRSA. She is managing director of Business DNA, based in South Africa, which provides strategic research and consulting, including communication audits, customer service, and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions. and other focused research and training in communication skills. Her career has also included a 15-year stint as a research manager for the National Productivity Institute.

Mark Schumann is vice president of culture and communications at Sabre. He is also the co-author of Brand from the Inside and Brand for Talent. Before joining Sabre, he was director of graduate communication studies at the Zicklin School of Business at Baruch College in New York City, as well as a managing principal and global communication practice leader at Towers Perrin. He served as IABC’s chair in 2009-2010 and is the winner of 17 Gold Quill Awards.

Jim Shaffer is a business advisor, leadership coach, author and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Brad Whitworth is a communication manager at Hitachi Vantara. A communication coach at the Stanford Graduate School of Business, Brad was most recently an executive communication manager at Hewlett Packard Enterprise. Before that, he was senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.

Jessica Burnette-Lemon

Jessica Burnette-Lemon is the senior content manager for IABC.

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