The Global Capability Framework for Public Relations and Communications Management is the most ambitious and comprehensive initiative undertaken by the industry. Its aim has been to construct a capability framework that can be applied globally, reflects cultural and regional variations in public relations as a profession, and is forward-looking in its approach.
Funded by the University of Huddersfield and supported by the Global Alliance for Public Relations and Communication Management (GA), the project included academics from Sweden, Spain, Argentina, Canada, US, South Africa, Singapore, Australia and the U.K.
We’re honored to be joined by the project’s co-lead, Professor Anne Gregory, as she talks us through what we need to do to stay relevant in an industry and function that is changing at a remarkable pace.
In this webinar, you will learn:
- What communications, organizational and professional capabilities you should focus on.
- How you can assess your abilities, to better understand where you need to develop your (and others) skill sets.
- Why the framework differs between countries and cultures.
Anne Gregory has been professor of corporate communication at the University of Huddersfield since September 2014. She joined the university from Leeds Beckett University where she was director of the Centre for Public Relations Studies, an internationally recognized research center and think tank on public relations and communication. While at Leeds Beckett, she also completed a three-year term as Pro Vice Chancellor.
Gregory is the director of the Global Capabilities Framework research project, the results of which were announced in April 2018. The Framework has been adopted by the Global Alliance of Public Relations and Communication Management, which is the confederation of the professional bodies worldwide and is being used by them to benchmark capability in the profession internationally.Sign up for the webinar