Evolving Your Communication Approach

More and more companies, like Walmart, Starbucks and Hootsuite, are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams.

According to recent studies, including a joint study between the Institute for Corporate Productivity (i4cp) and Rob Cross, Edward A. Madden Professor of Global Business at Babson College, companies that promote collaborative working are five times as likely to be high performing.

Effective collaboration can enable greater productivity, increase employee retention, improve communication and result in more satisfied customers.

Join Workplace by Facebook for a free, in-person summit to hear how companies like yours are applying key strategies for improving their approach to communication.

You’ll gain insights on how to:

  • Empower employees to work smarter and better together.
  • Connect cross-functional teams to create great customer experience.
  • Strengthen corporate culture and community.
  • Drive business efficiencies that impact the bottom line.

Choose from one of three sessions:


Date: 26 September 2019
Time: 8:30 a.m.–12 p.m.
Location: Workplace by Facebook offices


Menlo Park, California

Date: 29 October 2019
Time: 8:30 a.m.–12 p.m.
Location: Workplace by Facebook offices



Date: 30 October 2019
Time: Event 2–5 p.m. Networking happy hour 5-6 p.m.
Location: Workplace by Facebook offices


Presenter (Chicago/Menlo Park/Toronto)/Abby Guthkelch serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.

Prior to Workplace, Guthkelch has held a number of senior level comms and marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s U.K. head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Presenter / Carrie Basham Marshall is principal and CEO of Talk Social to Me, a boutique consulting firm that specializes in helping Communications leaders use social and collaboration tools for effective employee engagement. With over a decade of experience in this area, Carrie has helped hundreds of organizations prepare for, launch, and re-vamp their enterprise social platforms. Prior to starting Talk Social to Me, she was an original founder of Socialcast (acquired by VMware), leading sales, marketing and customer success programs for one of the earliest employee social networking tools on the market. Carrie holds a degree in English from UCLA and an MBA from UC Irvine. In her free time she enjoys running, hiking and being a soccer mom, and would love to connect with you on Twitter at @carrieyoung and on LinkedIn.

Presenter  (Menlo Park) / Christina Coleridge is the global manager for Workplace by Facebook at Chevron. During her 15 years at Chevron, Christina’s experience spans several areas of the business, from managing the corporate brand, leading digital marketing for the company’s retail brands Caltex, Texaco and Chevron, to developing global brand and advertising for consumer automotive lubricants. In her current role she launched Workplace by Facebook as part of Chevron’s digital and cultural transformation. After two years, she is continuing to leverage Workplace to engage and connect the workforce across functions, geographical boundaries and business units.

Prior to joining Chevron, Christina provided strategic digital, brand, and communications consulting for large multinationals in the financial, telecom, CPG, and technology sectors. Her work combined brand development and communications executed across emerging technologies. She was a brand consultant with Landor Associates in San Francisco and subsequently formed her own agency, Saltcellar Productions.

Presenter (Toronto) / Shannon Hall is a senior manager of communications at the Tim Horton’s Foundation Camps. Shannon has led internal and external communications for organizations across many industries including retail, entertainment, QSR, media and non-profit for more than 10 years. Since joining the Foundation, she spearheaded an internal communications transformation with the launch of Workplace for Good, a social networking platform that delivers real-time news and updates to employees from more than seven different work locations in Canada and the U.S. Shannon enjoys finding new and creative ways to communicate to audiences.

Presenter (Toronto) / Alicia Rogowski is a senior manager of HR Systems at the Tim Horton’s Foundation Camps. Alicia has led the digital transformation of the Foundation’s HR systems. Most recently, this work was recognized at the Canadian HR Awards, where the Foundation was a finalist for the “Most Innovative Use of Technology” category. Alicia thrives on using technology to enhance relationships in the workplace.


Moderator (Toronto) / Stephanie Rodriguez is currently a senior product manager on the Digital Workplace Solutions team at RBC. For over  five years, she’s worked in various roles at RBC managing initiatives and consulting on collaboration and communication best practices with a variety of different stakeholders around the bank. Today, she focuses on bringing in new technology vendors and building in-house products to integrate with existing collaboration software.


Contact IABC at with any questions about these events. 

IABC events

Jessica Burnette-Lemon is the senior content manager for IABC.


  1. I’m so excited to attend this event and learn from Abby and Carrie! Supportive and effective communication is key to people feeling empowered by being heard, valued, respected, and accepted.

Post a Comment

Your email address will not be published. Required fields are marked *