Webinars & Podcasts

From Lip Service to Leadership – Developing Listening as a Key Communication Capability

Recorded on 27 August 2020

Presented by Howard Krais, Mike Pounsford and Kevin Ruck

Listening is more important than ever in the post-COVID-19 world. This webinar provides the lessons and an update on The Good Listening Practice report from the IABC Foundation’s Listening Project team as they prepare to include the IABC membership in its first global listening survey.

The session will include opportunities to discuss good practice and access the latest reports, tools and stories on effective listening from the project.

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Take a deep dive into the Listening Project by reading “From Lip Service to Leadership” on Catalyst. 

Presenter / Howard Krais was president of the UK Chapter of IABC from 2018-2020. During this time, he focused attention on listening, which continues to underpin IABC UK&I’s activities as well as Howard’s own approach to communications. He has worked in a range of roles during his career, both senior “in-house” and consulting/agency roles, and is focused as much on helping to find great opportunities for communicators to develop and grow as he is about the power of great communications to positively impact change. For his day job, Howard leads communications for the Clean Air sector of Johnson Matthey, a role he moved into in May 2018, having worked in senior communication roles at global giants GSK and EY previously.

Presenter / Mike Pounsford‘s interest in listening has extended over his career. He was an active pioneer of employee research in Europe for Willis Towers Watson (Towers Perrin at the time), applied insights from listening to help improve performance in retailing and banking while at Alexander Consulting Group and set up Banner McBride for WPP Group to help clients get closer to their people in order to build stronger brands. He founded Couravel, which works with clients to clarify and communicate purpose, vision and strategy, to design and deliver engagement programs and to develop the communication capabilities of leaders and managers. He is the past president of the UK Chapter of IABC and an IAF Certified Professional Facilitator.

Presenter / Kevin Ruck developed an interest in listening to employees from practice in BT where he instigated a series of listening events at a time of a major transformation in the IT division. His belief in the value of listening to employees was reinforced through PhD research, which showed statistically significant associations between employee voice and organizational engagement. He is the co-founder of PR Academy, the UK’s largest provider of Chartered Institute of Public Relations (CIPR) qualifications. He is the course leader for PR Academy’s delivery of the CIPR Specialist Diploma: Internal Communication and he is the editor and co-author of the respected text book “Exploring Internal Communication,” published by Routledge. He is a past chair of CIPR Inside.


Morgan Manghera is the senior content associate for IABC.

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