From the Inside Out – Engaging Employees To Deliver Your Strategy and Your Brand


Employee engagement has become a buzzword that HR and communication professionals talk about but often don’t really understand. What is employee engagement? Why does it matter? How do we create engagement that is real and measurable?

Many will approach engagement as a program or process, but employee engagement is really a system that requires collaboration and integration in order to deliver results expected by organizations and their leaders.

Workshop Objectives

At the end of this session, you will:

  1. Understand the importance of clear foundational elements, including the mission, vision, goals and brand of your organization.
  2. Be able to establish measurable engagement objectives to provide direction and deliver meaningful communication outcomes and outputs.
  3. Understand business principles and the role of communication in sustainable engagement success.
  4. Be able to identify and use the most effective communication channels, vehicles and media for your audiences.

Who Should Attend

This program is designed for mid- to senior-level communicators and human resources professionals tasked with improving employee engagement in their organizations. This program will focus on the elements necessary to create the right engagement culture in your organization and the important role of communication.


This engaging, four-session online course will be delivered through WebEx. Each one-hour session will include a lively presentation and thought-provoking discussion.


Your 60-minute online sessions begin at 9 a.m. PDT/12 p.m. EDT on Wednesday, 12 August and run weekly through to 2 September.


The course will be led by Priya Bates, ABC, MC. Priya is an award-winning professional communicator with a passion for driving strong internal communications that lead to better business outcomes. As president and owner of Inner Strength Communication Inc., Priya builds strategic internal communication and transformational change plans that help connect the dots between business strategy and employee action.

Registration fees

IABC members US$400

Non-members US$580



  • IABC members US$400
  • Non-members US$580


Registration is for one person only. If you would like to register a group of 5 or more at a discounted rate, please email conference@iabc.com for more information.

Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the above rates; to inquire about paying by check, please email conference@iabc.com.

Confirmation of registration

You will receive confirmation of your registration by email. You will receive invoices only upon written request to conference@iabc.com. Invoices will be sent to you by email. You will not be registered until payment is received in full.

Cancellation policy

A request for refund is available as long as the event link has not been sent prior to the first session only (typically at least 48 hours before the first session). An 80 percent refund of your paid registration is available before the event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations and/or substitution requests must be made in writing to IABC by email to conference@iabc.com.

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the workshop is postponed due to natural disaster or other cause beyond IABC’s control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

Certificate of completion

Participation in the online sessions of “From the Inside Out – Engaging Employees To Deliver Your Strategy and Your Brand” at their originally scheduled day and time is mandatory in order to receive a Certificate of Completion.

  • Participation is for paid registrants only.
  • Paid registrants must join the live session with your name and email address (if you have a special circumstance, please email conference@iabc.com).

To qualify for a Certificate of Completion you must either:

  1. Join and listen via a computer
  2. Join and phone-in

One missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. If you find you need to miss (or have missed) a session, you do not need to notify IABC. Simply view the recording for the content you missed and if you meet the eligibility requirements, IABC will mail you the Certificate of Completion within six weeks of the last session.

Recording policy

All live sessions will be recorded. Links to the session recordings and handouts of the weekly live sessions, if any, will be emailed to participants following each session, within 24 hours.

Course Program Information

All web sessions take place Wednesdays, 9–10 a.m. PT

Week 1: 12 August 2015


Build your foundation – What is employee engagement? We will explore foundational elements necessary to help build the engagement system. An organization must clearly articulate who it is, what it stands for, how it delivers, and where it is going, in order to measure success.

Week 2: 19 August 2015


Train your people – You can’t expect employees to perform in a certain way or strive to go above and beyond if you haven’t trained and communicated expectations. In this segment, we will focus on orientation, training and maintenance when it comes to engagement.

Week 3: 26 August 2015


Recognize the right behavior – Reinforcing the right behaviors is key to engagement success. We’ll explore formal and informal recognition systems that incent employees to do the right things.

Week 4: 2 September 2015


Share and measure success –  The focus in this segment is on storytelling, communication and measuring success. Employees need to see and hear examples of success. These stories and results play a key role in creating a narrative for the organization that is consistent. We’ll also talk about social media and employee ambassador programs.