Global Communication Measurement In The Social Era


With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, explains how communication measurement has evolved due to the rise of social media. Delahaye Paine also discusses new measurement standards and their impact on the communication profession, and provides advice on how to improve measurement practices in your organization.