New & Next

How AI Will Build Smarter Communication

Type: Articles
By jburnette-lemon
5 April 2019
Credit: istockphoto.com/4X-image
Credit: istockphoto.com/4X-image

We come into contact with artificial intelligence (AI) and AI-powered technologies on a daily basis. Virtual assistants like Alexa and Siri can schedule appointments and make telephone calls simply through voice prompts. AI has made cities smarter with real-time traffic updates, Google Translate has made translation for more than 100 languages available at the touch of a finger and humanoid robots are greeting people in airports and shopping malls. AI truly is disrupting every industry, from health and education to retail and banking, but what does AI mean for communication professionals and how will it impact our work?

AI is broad term that can mean a lot of things. What we often mean when we talk about AI is actually machine learning. Machine learning is a branch of computer science that focuses on teaching machines to recognize patterns, learn, solve problems and perform tasks in a way that we would normally associate with human behavior. It’s often associated with technologies like speech and image recognition and real-time language translation. AI enables machines to see and experience the world the way humans do.

From self-driving cars to predicting diseases like Alzheimer’s, the AI race is on.

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jburnette-lemon Jessica Burnette-Lemon is the senior content manager for IABC.

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