Webinars & Podcasts

How to Be a Lifelong Marketer

Recorded on 2 May 2019

Today, your online presence is more important than your resume because it creates your first impression. It should be the bedrock of your personal marketing program. If you are a marketer and don’t market yourself, then who wants to work with you? In job hunting and competing with other marketing companies there is a lot parity and similarity. The stronger your online presence is, the higher your chances of getting that client or that job. A strong online persona differentiates you and sells your services without you “saying” a word. In a rapidly changing marketing world, you have to convey that you are smart and current on new trends. If you are a baby boomer, you don’t want to look like a “dinosaur.” If you are a millennial, you want to show you have smarts and substance. Your online persona expands your network and increases your prospects. You are selling your services and capabilities while you are sleeping. If you work for a company, your on line persona advances your career and gets you promoted. Today, you need to own all the real estate on the first page of Google when prospects search you or your company.

This presentation will show you:

  • How to stay in front of your clients and prospects.
  • How to ramp up your Google presence.
  • How to look current and not a “dinosaur” in a millennial world.
  • How to build your network and add prospects.

Here is a link to the slides for your reference.

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Presenter/Hank Blank, runs Blank and Associates, a marketing consultancy in Orange County CA. He helps clients solve challenges through his knowledge and his network. Core competencies include advertising, public relations, social networking, and interactive solutions for companies.  He has also conducted agency reviews for Jenny Craig, Raley’s Supermarkets, Toyo Tires and other companies.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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