How to Build a PR Strategy to Respond to Cyberattacks


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On 12 February 2013, U.S. President Obama issued an executive order that identified cyberthreats to critical infrastructure as one of the most serious national security concerns. The order outlined specific measures the government sector must take to align the country’s critical infrastructure with modern practices to maintain cybersecurity and the continuity of government. Since that time, a barrage of cybersecurity events have threatened both governments and the private sector around the world.

More than ever before, public relations practitioners must be well educated in the cause and effect of cyberthreats, and the significant risk cybersecurity events present. As these threats grow in frequency and complexity, practitioners need to elevate cybersecurity communication strategies in their crisis response toolkit to protect the brands they represent and encourage transparent communication with their publics.

Read the full article in Communication World magazine.