Recorded on 12 November 2019
Smart brands understand that their audiences want solutions, not sales pitches. Which is why you’re seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.
Key learning objectives:
- Learn how to create editorial franchises that serve business goal.
- See how to map your content strategy to audience moments of relevance.
- Learn how to find your unique editorial voice and media lovechild.
Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in The Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.