How to Create a Content Brand That Earns Relevance and Revenue 

Type: Webinars
Topic: Marketing and Branding
By Khyla Flores
23 July 2019
Presented by Andrew Hanelly

12 November 2019: Smart brands understand that their audiences want solutions, not sales pitches. Which is why you’re seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind ­the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.

Key learning objectives:

  • Learn how to create editorial franchises that serve business goal.
  • See how to map your content strategy to audience moments of relevance.
  • Learn how to find your unique editorial voice and media lovechild.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 12 November 2019
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members 

Register Now
Khyla Flores Khyla Flores is associate editor for IABC’s content department.

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