Recorded 25 April 2018
In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines, International Paper and Qualcomm around integrating purpose into their communications, we have seen the tangible benefits purpose can bring to any organization.
In this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders.
- The State of the Debate on Purpose in Business by EY
- The Business Case of Purpose by HBR and EY
- The State of Corporate Citizenship 2017
Presenter/Guusje Bendeler, is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy, and citizenship expert, Bendeler helps companies articulate, communicate and activate their purpose to enhance performance, engagement, and reputation.