Webinars & Podcasts

How to Improve Results and Value as a Strategic Adviser

Recorded on 16 April 2020

In a recent survey, communication professionals said they believe they’re not perceived as adding value, don’t have enough time to be more strategic and they’re reactive rather than proactive. IABC Fellow Jim Shaffer has taught communication practitioners that it doesn’t have to be that way.

Based on more than 30 years working with business leaders and communication practitioners, Jim will discuss ways to make a positive impact on your business, learn how to improve business results through better managed communication and build a relationship with your leadership based on trust.

He’ll discuss how he taught communication practitioners how to shift from an information distribution business to a results and value business. Communication professionals will learn how to apply the same strategies to become strategic advisers who can make a big impact on their business and generate immense respect from your leadership teams.

Here is a link to the slides for your reference.

Presenter / Jim Shaffer is a business adviser, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. He designed and produced the IABC Academy courses, “Managing Communication to Drive Results and Value” and “How to Add Value as a Strategic Adviser.” Some of his clients have included: Hallmark, ConAgra Foods, FedEx, IBM, Marriott, Mayo Clinic, Verizon, Owens Corning, Pfizer and Toyota.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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