Recorded 8 November 2018
No matter your industry, the fake news hysteria should not be taken lightly. As consumers become more empowered by social media, brand reputations lie in the hands of anyone with an internet connection and malicious intent. Companies that are proactive in crisis management are more likely to minimize damage and maintain good standing.
Join John Deveney as he uncovers the approach brands must take to keep viral storms from escalating in the face of fake news, featuring concrete examples from national and local brands.
Here are the slides for your reference.
Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industrys best campaigns, results and counsel. His firms meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News Firm of the Vear in 2013 and one of PRWeeks Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeeks list of the professions four Brightest Stars and Ambassadors that are Heroes. He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.