Recorded on 20 October 2020
Sponsored by Workplace From Facebook; Presented by Christine Kitson and Abby Guthkelch
Employee experience is one of the most important attributes to why someone desires to work where they do, even ahead of pay and compensation. At the heart of that experience is culture. It is connecting people and creating and maintaining a place people want to show up. But given the future of work is remote, how can employers continue to keep their workforce connected and maintain a caring culture? In this masterclass, hear from Christine Kitson, senior manager, internal communications, ASPCA, and Abby Guthkelch, global communications lead, Workplace, as they discuss how connecting and inspiring employees is at the heart of employee experience.
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Presenter / Christine Kitson At the ASPCA, Christine Kitson works to ensure employees are informed and engaged ambassadors of the organization’s mission and life-saving work. This involves promoting and activating staff around priority campaigns, working closely with program teams to provide strategic communications support, researching and implementing technology solutions for improved collaboration, and overseeing the ASPCA’s robust and active digital community that connects colleagues across the country. Prior to joining the ASPCA, Christine worked in the advertising and technology industries, managing digital content production for websites and social media by leveraging data, analytics and design to boost engagement across channels. In 2016, she transitioned to the nonprofit world, where she uses her communication skills and expertise to positively impact the lives of animals and those who care for them.
Presenter / Abby Guthkelch is the communications solutions lead at Workplace and is an industry expert for the Workplace team globally. Her focus is on advising Workplace customers on communications best practice, trends and thought leadership, and works closely with our engineering and product management teams specifically with our communications customers in mind. Prior to Workplace, Abby held a number of senior level communication and marketing roles both in-house and agency — most recently as global head of social media at HSBC and Ketchum’s UK head of digital. Abby has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked among the Top 25 marketing innovators in EMEA in 2017.