Webinars & Podcasts

How to Reestablish Trust in the Media

Recorded 7 November 2017

According to the 2017 global Edelman Trust Barometer study, only 43 percent of those surveyed trust the news media to do what is right. That means we’ve lost the attention of almost of more than half of the public, and the power of influence with it.

How do you regain trust? What makes a good media campaign in today’s environment? How do communication specialists battle public opinion to continue advocating for their clients? One word: Storytelling. Even predating writing, storytelling has been the most widely accepted way of communication and is the way business communicators can build trust between brands and customers.

Annie Scranton, Founder of Pace PR, will discuss the power of a good story and share insights into how to allow truth and honesty to re-enter media through storytelling. ?

[groups_member group=”Registered”]


Presenter/Annie Scranton, is president & founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past 7 years, Scranton has been leveraging this experience and expertise to grow her own agency, Pace PR, where she focuses on getting her clients regular TV and media coverage to build their brands.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

Post a Comment

Your email address will not be published. Required fields are marked *