Recorded on 9 July 2020
Presented by Ann Wylie
How do you write during the COVID-19 pandemic — or any other crisis? In this session, Ann Wylie shares how to:
- Transform organization-centric messages to reader-centric messages. (Use Ann’s before-and-after examples as models!)
- Find the right tone — not too cold, not too hand-wring-y, but just right.
- Avoid falling into the trap of “Communicate early and often.”
- Steal tricks from the New York Times for reporting great stories remotely.
- Clarify COVID-19 communications for readers’ whose cognitive resources are focused on safety and toilet paper.
- Take a tip from New York Gov. Andrew Cuomo for making messages easier to read and understand.
Presenter/Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out. She is the author of more than a dozen learning tools that help people improve their communication skills, including RevUpReadership.com, a toolbox for writers. Her manual Planning Powerful Publications, published by the International Association of Business Communicators (IABC), has been called “the bible” of publication planning. Before starting her firm, Wylie was editor of Hallmark Cards’ employee magazine, CROWN. Under her leadership, CROWN was named the best publication of its kind in the nation by Women in Communications (WIC) and best of its kind in the world by IABC.