IABC Academy Call for Instructors


Are you an expert in strategic communication, public relations, reputation management, marketing communication, leadership coaching, corporate and employee communication or writing and editing? IABC is looking for professionals like you to serve as course faculty for the IABC Academy, our online professional development platform. 

The IABC Academy delivers strategic communication education and training through online courses to help communication professionals advance in their careers, prepare for CMP and SCMP professional certification, and generate tangible business results for their organizations and clients.

Selected faculty members will work with an instructional designer to create an asynchronous, on-demand online course. The faculty member will develop original course content. No ongoing student interaction will be required of faculty once the finished course is launched on IABC Academy. IABC courses are classified into the following categories:

  • Advising and leading
  • Consistency and implementation (e.g., media relations, writing, social media, etc.)
  • Management (e.g., project management techniques, developing/leading highly effective teams, etc.)
  • Measurement (e.g., research and analysis)
  • Reputation management (e.g., managing and enhancing organizational reputation)
  • Special topics (e.g., internal communication measures that matter, a leadership perspective on social media)
  • Strategy and engagement (e.g., change communication, strategic communication essentials)

If you’re interested in jumping in right away, we’re seeking faculty for the following four courses already slated for development:

  • Academy category: Strategy & Engagement/Course subject: Change Communication
  • Academy category: Management/Course subject: Project Management Techniques
  • Academy category: Management/Course subject: Developing/Leading Highly Effective Teams
  • Academy category: Reputation Management/Course subject: Managing and Enhancing Organization Reputation

In return, faculty members receive:

  • A small honorarium for their time and effort
  • Exposure as a subject matter expert to IABC’s 10,000+ members and subscribers spread across 70 countries
  • Opportunities to build a professional brand as an industry expert
  • An invaluable way to give back to the profession

Interested subject matter experts should email instructionaldesigner@iabc.com to learn more. Please include the following information in your email:

  • Name, job title, company
  • Complete contact information (including phone number, email and mailing address)
  • Area(s) of expertise
  • Resume/CV attached as a PDF
  • Title and description of the course(s) you would like to develop and the
  • IABC Academy category(s) it would fall within
  • Details about your speaking/presentation experience (unless included in your resume/CV)
  • Details about any teaching experience, online or in-person (unless included in your resume/CV)
  • If available, video or recordings of previous presentations.