Immediate Past IABC Chair Dianne Chase joined representatives of PR and professional communication associations from around the world in Madrid last week, as they discussed updating their codes of ethics to address a recent crisis in trust.
Organized by the Global Alliance, this meeting of associations was inspired by an October 2017 speech by Richard Edelman at the National Press Club, which IABC expressed support of.
As reported by the Global Alliance in their re-cap of the Madrid event, “Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations’ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles to guide the profession. Through a collaborative effort, participants agreed to work on raising the standards for the public relations profession on a global scale. A task force of the organizations involved will examine in detail the building blocks that currently exist in how practitioners should practice public relations.”
“Upholding and taking a stand for ethical principles in our profession has never been more important than it is today,” says Chase.”I’m looking forward to working with the task force on this powerful collaborative initiative to establish and elevate an overarching global code of standards.”
Participants and representatives
International Communications Consultancy Organisation (ICCO) and Public Relations and Communications Association (PRCA). Francis Ingham, CEO and Director General, respectively.
International Association of Business Communicators (IABC). Dianne Chase, Immediate Past Chair.
Public Relations Society of America (PRSA). Joe Truncale, CEO.
African Public Relations Association and Public Relations Institute of Ireland (APRA and PRII). Justin Green, Global Ambassador and Vicepresident, respectively.
Canadian Public Relations Society (CPRS). Sarah Hanel, President.
Asociación Española de Directivos de Comunicación (Dircom). Montserrat Tarrés, President.
Associaçao Portuguesa de Comunicaçao de Empresa (APCE), Paula Portugal, Managing Director.
Fundacom. Teresa Mañueco, Board Member.
European Public Relations Education and Research Association (EUPRERA). Ángeles Moreno, Executive Director.
Corporate Excellence. Ángel Alloza, CEO.
Richard Edelman, President and CEO Edelman Public Relations.
Global Alliance for Public Relations and Communication Management. José Manuel Velasco, Chair.
Jean Valin, founding member and Past Chair of the Global Alliance.