2009 IABC Research Foundation and Buck Consultants Employee Engagement Survey

Research

cover-IABC-RESEARCH-FOUNDATION-AND-BUCK-CONSULTANTS-EMPLOYEE-ENGAGEMENT-SURVEY-2009Communicating for optimal employee engagement is always a timely topic, but even more so during challenging economic times. While the survey results confirm things we might assume about shrinking budgets and staff support, they also highlight significant communication opportunities in such areas as employee listening, internal branding and social media. The responses reflect opportunities for communicators to have greater influence in delivering messages that encourage employees to remain productive, and to understand how their work contributes toward achieving business priorities.

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