Join us at #IABC20 for insights from Abigail Posner, head of strategy at Google’s creative think tank for agencies and brands

Type: News
By Ashley Carter
20 November 2019

The world is changing rapidly. We need to innovate and get creative if we’re going to continue to capture people’s attention and deliver results. But how do we do it?

This is one of the questions we’ll answer at the 2020 IABC World Conference in Chicago next June, as we connect and learn around our theme of “Shift: #AreYouReady.” And we’ve just lined up the perfect keynote speaker to help drive the discussion and inspire the ideas required to be an effective communication professional going forward.

Abigail Posner is the head of strategy at the Brand Unit, Google’s creative think tank for agencies and brands. She’ll join us on Monday, 15 June, for the keynote session, “Cracking Creativity: Re-Engaging Our Innate Creativity for Greater Productivity and Growth.” She’s just the first of several keynotes we’ll be announcing, along with dozens of breakout sessions that will leave you energized and ready for what’s ahead.

With conference rates going up after 31 December, right now is a great time to register, book your discounted hotel room and start planning your travel. By January, the best deal on conference registration will be gone and our hotel block sold out last year, so act quickly. We look forward to seeing you in Chicago, 14-17 June, for #IABC20!

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Ashley Carter

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