IABC’s Communication World Magazine Wins Maggie Award

Press Release

The social media version of this release is available at: http://socialmediareleases.x.iabc.com.

SAN FRANCISCO, CA – 13 May 2008 – Communication World (CW), the bimonthly publication of the International Association of Business Communicators (IABC), has won a Maggie Award for its “Tech Talk” column. The column, authored by Angelo Fernando, was judged the best regularly featured department/section/column in a trade magazine. The award was presented at the Western Publications Association (WPA) annual Maggie Awards dinner and ceremony held recently in Los Angeles, CA.

The Maggie Awards—now in their 57th year—are considered to be the most prestigious magazine publishing awards in the western United States. The awards honor both consumer and trade magazines, both print and electronic, in categories ranging from sports and automotive, business, music, city and metropolitan, political and alternative lifestyles, communication and the arts, computers, newsletters and associations. Publications are judged on how well they meet their objectives, as well as on readability, focus, depth of research and cohesiveness.

This year, the Maggies received nearly 2,000 entries representing more than 500 magazines. A total of 88 awards were presented at the awards banquet held on 2 May 2008, at the Westin Hotel at Los Angeles Airport. Nearly 600 publishing professionals attended this black-tie affair.

Since 2004, CW’s “Tech Talk” column has explored how advances in technology have shaped business communication, examining how developments like social media and open source journalism have changed marketing, media relations and employee communication practices. The articles submitted for the Maggie were “Social Media Change the Rules” (January–February 2007), on how customer-led communication challenges traditional marketing practices, “Transparency Under Attack” (March–April 2007), on ethics and corporate blogging, and “The Wisdom of Wikipedians ” (November–December 2007), on how companies can interact with user-generated content like Wikipedia.

“I am so glad that we can continue Communication World’s tradition of excellence with the recognition of a Maggie for Angelo’s insightful column,” says Natasha Nicholson, executive editor of CW. “This win is a testament to Angelo’s gift for taking a difficult topic and drawing out what is useful and relevant to our readers. Special thanks go to the CW publishing team and the talents of Grayton Publishing who worked their magic to make his words truly shine.”

“Technology was supposed to simplify life but continues to drive people crazy. For all the talk about digital natives, I believe we are all digital immigrants. We arrive with our own set of dreams and frustrations and the last thing we need to hear is a geeky lecture on best practices,” says Angelo Fernando. “Smart people ask ‘dumb’ questions, but they are not so dumb after all. The secret to a tech column is to recognize anticipate these questions and respond to them.”

A complete list of all 2008 Maggie winners is available at: http://www.wpa-online.org.

About Communication World Magazine

Published bimonthly by IABC, Communication World (CW) magazine covers the latest in communication research, global perspectives, technology, best practices and trends through in-depth reports and insightful interviews. With a focus on communication management, the magazine offers communication professionals access to case studies of current best practices, commentary from globally recognized industry experts and valuable information on how to link communication to an organization’s bottom line. IABC members receive CW as part of their membership. Annual CW print subscriptions are available to the general public and can be purchased online. For more information, visit http://www.iabc.com/cw.

About the Western Publications Association (WPA)

The WPA has represented magazine publishers and related companies for over 57 years. Serving those publications west of the Mississippi, we are committed to responding to the challenges and opportunities facing our ever-changing industry, today and in the future. The mission of the WPA is to provide vital, up-to-date, information and education to improve your personal skills, your day-to-day operations and help you plan for your future. For more information, visit http://www.wpa-online.org

About IABC

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 15,400 members in 65 countries and 100 chapters. For more information, visit http://www.iabc.com.

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