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Immediate and authentic: What millennials want from internal communication (#CommChat recap)

millennial employee checking tabletScan any business publication and chances are you’ll see an article or two on how to connect with millennial consumers or how millennials are shaking up workplace culture. Does this generation also have particular expectations for employee communications, and if so, what are they? In our most recent #CommChat, communicators shared how they think millennials are influencing internal communications.

For a complete recap of the discussion, visit our Storify page. Join us tomorrow for a discussion on what to do if your brand gets associated with a potentially damaging trending topic. Follow hashtag #CommChat on Twitter starting at 9 a.m. PDT.

The communication need

Participants agreed that millennials’ expectations for immediate communication is just as true in the workplace as it is when they are at home. However, most businesses are slow to implement new communication channels that meet this need.

The tools they want: Apps, internal chat programs

In order to address millennial needs for immediacy and convenience, the group suggested using internal apps and / or chat programs. Below are a few of the tools they use in the workplace.

The messages they’ll read

Younger generations aren’t just demanding new tools, they also want employer communications to become more sincere.

Honest and authentic

Make sure your messages aren’t loaded with jargon. Communicators emphasized that employees—especially millennials—appreciate authenticity.

Aligned with external messaging

Thanks to social media, the lines between internal and external are blurred. Your values and vision should be alive within your organization—make sure your communications treat them as such.

And it’s not just your millennials that want change…

The group agreed that these communication demands aren’t just coming from younger employees—it’s widespread.

Caroline Cornell

Caroline Cornell is associate editor for IABC’s content department.

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