In September 2014, David Abney was announced as the new CEO of UPS. Abney began working to define his vision for UPS which included three important pillars – “Grow Together, Empower Together, Innovate Together”. With this shift in leadership, the Employee Communications team saw the opportunity to use the “Grow Together” platform to take a new approach to our internal growth communications strategy. The Employee Communications department had also experienced a significant shift in leadership with a new department manager who encouraged more collaboration and innovation.
How the Campaign Could Help the Business
Our business need was to build a stronger foundation for long-term growth within the internal culture. While sales leads still mattered, with a broader strategy, we could improve retention by developing high-potential employees, boost positive brand awareness and consideration among customers, and improve the customer experience through better service. Data from a 2014 Gallup survey indicated that more engaged work groups see over a 20% improvement in profitability and productivity so we focused on employee engagement to help grow the business.More