Interview With Unmarketing’s Scott Stratten


To distinguish themselves in an increasingly crowded marketplace, companies need to focus on creating value for their customers. In this episode of IABC/Ottawa’s The Voice, Danny Starr talks with Scott Stratten about his philosophy of UnMarketing, which aims to force companies to stop marketing and instead, start delivering value. Stratten also discusses the importance of peer-to-peer marketing, and using social media to engage with stakeholders.