The objectives of this study were to gain insights into the competencies necessary for success in the discipline of corporate communications through career maturity and the impact of professional development or accreditation on a corporate communication career. To satisfy these objectives there research activities were conducted: a review of existing academic and practitioner research identified existing expectations; a content analysis of position descriptions representing the continuum from entry-level to senior-level positions; and expert interviews with communication professionals regarding expectations and competencies.
This content is available to IABC members only. If you are a member, log in below.Forgot your password? Reset it here