It’s your move! The Rogers Communications Wealth Accumulation Plans transition

Case Studies

gq-logoRogers, a leader in the Canadian telecommunications and media industry, went to market in late 2012 to find a new provider to administer their wealth accumulation plans (pension and savings plans) and provide financial communications to their 27,000 employees located across Canada. After a rigorous RFP process, Rogers chose to partner with Sun Life Financial as the new record keeper (the Defined Benefit pension plan stayed with the previous provider, but Sun Life was engaged to promote the importance of enrolling in that plan as part of the overall communications strategy since enrolments into the plan were much lower than Rogers wanted to see).

Business need

Rogers has a long history in Canada. Founded in 1960 by Ted Rogers with the advent of radio and cable, the company is still committed to his ‘best is yet to come’ philosophy, always delivering what’s next in the transformation of how Canadians live and work. Innovation has been in the corporate DNA of Rogers since day one. As an employer, Rogers prides themselves as being among the very best in Canada, particularly in terms of giving opportunity to young Canadians starting their careers, and to people from all ethnic groups, including new Canadians. In 2014, they received the Canada’s Top Employer for Young People award for the 5th straight year. They were also recognized as Canada’s Best Diversity Employer for 2014, and in 2013, were listed among the 50 most engaged workplaces across Canada.