Webinars & Podcasts

Keep on Marketing: Marketing During Uncertain Times

Recorded on 27 May 2020

As tempting as it may be, you should not stop marketing during unprecedented times. In fact, that’s the best time to invest in your marketing. During the last recession in the 1980s, businesses that invested in marketing were 267 percent better off after the recession than when it started. Why? Because they stayed the course and kept their brands top of mind. Although your messaging may need to change, your brand and its values don’t.

Communicating and continuing to market during a recession has its challenges. You don’t want to appear as a “seller”, but you do want to sell your products and services.

Join this webinar and walk away with tips you can start implementing today:

  • Staying relevant and connected with clients.
  • Conveying positive brand messages.
  • Marketing activities worth investing in.
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Presenter / Doug Hohener is an award-winning marketer with over 25 years of expertise. His unique 5-Step Marketing Process™ helps businesses understand how to achieve their marketing goals with solutions that resonate their audience’s values. As the recipient of over 19 international awards, Doug’s commitment to proven results is unparalleled. 

 

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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