Recorded on 4 June 2020
As more content is digested on mobile, as more internal social media is adopted, as attention spans shrink and the workforce shifts to younger generations, leaders need to shift the way they communicate. Communicating successfully now means being able to reach people where they want to be reached – via video in short, sharp and compelling content snacks. Video has a 600x higher recall than text and Cisco claims that 78 percent of all mobile data traffic will be video by 2021.
This webinar will take you through the research and examples of what compelling and engaging presentations-to-camera look like. It will offer practical tools and resources to take back into your workplace, while also guiding on the best content to use in videos to engage employees. In addition we will delve into the world of story-telling, its structure, attributes and benefits to ensure that not only are leaders communicating, but shifting the way they communicate to engage their teams and ultimately drive the change they need.
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Presenter / Alistair Reid graduated from the Victorian College of the Arts (Film and Television) in 2001, and his masters in 2005. He has a bachelors degree in arts from Melbourne University, and a Grad Dip from RMIT in Professional Writing. He worked for over 10 years at National Australia Bank in communication, heading up a digital and creative team focusing on video, social and cloud-based services and content, including helping leaders improve their on-camera presence. He has been teaching a course in presenting on camera at Brave Studios for 6 years, is a former actor and current filmmaker. His film “From the Top” was a finalist at the Sydney Film Festival Dendy Awards, and winner of the Kensington Film Festival. His other shorts include “Goldfish,” “Rent,” “Quiz” and the “Screen.” Australia funded “Three Weeks In Koh Samui,” which was screened in various festivals in Europe, America and Australia including Cannes, Edinburgh and Los Angeles.