New Rules for Branding in the Digital Age: Video Chat with Landor’s Allen Adamson


Allen Adamson speaks with Communication World Executive Editor Natasha Nicholson about his session at the IABC 2013 World Conference in New York in June. His session, entitled “The Edge,” will explore new rules in marketing and branding in the digital age. Allen is managing director of the New York office of Landor Associates, a strategic branding and design firm, and author of the new book, The Edge: 50 Tips from Brands that Lead.