Data breaches and other forms of cyberattacks have become far too common—it seems like every day another organization is reporting a hack or leak of critical information. In fact, according to a report from the Identity Theft Resource Center, there were 781 tracked breaches in 2015 in the U.S. alone. And no industry, including government entities, financial institutions, security companies and retailers, is safe. It’s no longer a matter of “if” but “when” your organization will experience a data breach. In addition to the material damage and potential revenue impact, companies also face the long-term effects of a poor reputation for dealing with this type of crisis.
Public relations professionals must be prepared to protect their companies’ reputations and to build back customer trust. Here are four recommendations to help guide you in protecting your brand’s reputation in the event of a security breach.