What the Media Really Want From You


In an era of hyperconnectivity, social media and citizen journalists, what’s changed about the “relations” of media relations?

In this session, you’ll hear directly from Tier 1 journalists and learn:

  • The qualities of a great PR representative from the perspective of the media.
  • The key elements of a strong media/PR representative relationship.
  • Media/PR relationships are a two-way street.

Presenter / Erin Dick is currently the vice president of communications for the Enterprise Growth Solutions Division of AECOM, based in Los Angeles, California. She has more than 20 years of communication experience with an emphasis on external communication, media relations, crisis communication and strategic planning. She served 10 years on active duty as a public affairs officer in the United States Air Force and is currently an active reservist.

Sponsor / LexisNexis® serves companies and organizations of all sizes in US, Canada, Europe and Pacific regions, offering premier news, corporate information and public records through a portfolio of solutions, including the flagship and award-winning Nexis® and media monitoring solution LexisNexis Newsdesk®. This unique combination of market-leading content and innovative technology helps business professionals make more insightful decisions by offering them quick and easy access to the latest news, facts and insights regarding their brand, clients, prospects, competitors, suppliers and industry trends.

One Response to “What the Media Really Want From You”

  1. 6150115

    A really valuable reminder of the importance of the relationship between the PR professional and the media.