Mitch Joel On Why Marketing Is Everything


In this episode of IABC/Ottawa’s The Voice, Alexandra Reid talks with Mitch Joel, President of Twist Image, about the future of marketing. Joel explains that marketing is not dead, but at a crossroads, and explains why business must shift to a “digital first posture” to create more powerful marketing engagement. From content marketing to advertising to more traditional marketing strategies, Joel explains why marketing must move beyond simple promotion.