New Year, New Roles: What to look for in 2016


If 2016 is anything like every other year, your news feed in the new year will start off with tweets, posts and articles about trends in communication for the coming year. But for all the buzz on the upcoming trends, you won’t be participating in rolling out these strategies if you don’t start your planning right now. So, how can you prepare your organization now to be ahead of the trends in 2016?

If you take some time now, you can avoid an awkward moment in the boardroom next March when the chief marketing officer asks, “What is your strategy for this new wearable social network thing that our customers seem to love?” Let’s look at the basic structure of the trends for 2016 and see what we can do to prepare to act, or react, as quickly as possible.

Read the full article in Communication World magazine.