Recorded on 6 November 2018
Cyber-attacks have become a destructive and common problem. From compromised point of sale transactions to personal information security breaches, cyber-attacks can debilitate a business in the short-term and cause reputation damage in the long term. What was previously considered an IT issue is elevated to the boardroom.
Join John Deveney for a lesson in how to navigate a difficult media landscape post-crisis to improve public image, brand reputation and reinstate consumer confidence. Understand what vulnerabilities lurk behind every corner, learn how to prepare and practice with your brand’s leadership, gain insight into building a plan that best positions your company before, during and after a security breach.
Here are the slides for your reference.
Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.