Preparing Messages For Information Overload Environments


This Research Foundation report, sponsored by IABC/Seattle, Chase and American Standard, presents 16 real-life examples to reduce information overload in communication. Authors Martin Eppler and Jeanne Mengis offer six simple principles (based on eight documented overload reduction strategies) to reduce information overload in business communication. The report also summarizes key insights from previous studies on the topic and translates them into action items. Business communicators should use this actionable advice to reduce and transform their messages in order to accommodate for the time and attention constraints of their readers.