IABC

Webinars

,IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming webinars

Solution Provider Webinar: Top Strategies for Evolving Your Communication Approach

Sponsored by Workplace by Facebook; Presented by Abby Guthkelch

More and more companies are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams.

Join us for this webinar to hear how companies like yours are applying key strategies for improving their approach to communication.

You’ll gain insights on how to:

  • Empower employee engagements to work smarter and better together.
  • Connect cross-functional teams to create great customer experience.
  • Strengthen corporate culture and community.
  • Drive business efficiencies that impact the bottom line.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook, is a collaboration platform designed to connect entire organizations. It offers familiar tools like groups, messaging and video calling. Workplace helps anyone develop team projects, run meetings, share news and even collaborate securely with other companies. Our desktop and mobile apps give people from all kinds of businesses a place to share their voice. Our free standard plan gives teams a suite of collaboration features. The premium plan offers the additional admin and integration features needed in a larger company. Through Workplace, we want to help teams of any size to move faster and achieve more together.

Date: 22 August 2019
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

jeffraz_webUnderstanding the Nuances of Cross-Cultural Interpersonal Communication in the Workplace

Presented by Jeff Raz

This webinar will share insights into the nuances of reading cross-cultural cues. You’ll learn how to stay attuned as a communicator in business interactions among people of different backgrounds and perspectives.

Participants will develop a deeper understanding and appreciation of the finer points of cross-cultural communication, with takeaways on how to respond in real time to:

  • Interpersonal exchanges.
  • Awkward moments and potentially embarrassing miscommunication.
  • Golden opportunities that develop connection understanding.

Presenter/Jeff Raz is a global communication consultant, Cirque du Soleil star, actor, playwright, educator, author, arts leader and speaker/trainer. He has worked with many Fortune 500 companies, as well as executive education and MBA programs at Stanford, Haas, IMO and INSEAD. Raz brings his extensive performing and arts management experience to the corporate arena to help leaders and their teams strengthen their communication practices and build more enriching, posi­tive corporate cultures.

Date: 12 September 2019
Time: 10-11 a.m. PST / 1-2 p.m. EST
Free to IABC members 

Register Now

 

Solution Provider Webinar: 2019 Internal Communication Benchmark Survey Results

Sponsored by Simpplr; Presented by Sam Keninger

Simpplr Research conducted this year’s State of Internal Communication report to get a better understanding of what separates great IC programs from everyone else. Join Sam Keninger, Simpplr’s VP of marketing and research, as he shares the study’s results and the statistical key drivers of internal communications success.

In this event, you will learn:

  • The internal communication benchmarks across multiple topics including: practitioner challenges, measurement, technology usage, and activity focus.

  • The best practices and tactics from leading organizations’ IC programs that separate their programs from the rest.

  • Specific takeaways from the research that can help you improve your own internal communication and drive employee engagement.

Presenter/Sam Keninger, leads product marketing at Simpplr, assessing and analyzing customer challenges and market trends. For nearly 15 years, he has helped design and promote software to improve customer and employee experiences. He speaks at industry events and customer forums and is widely recognized as an expert in enterprise software technology.


simpplr-teal (3)Solution Provider/ Simpplr,
is today’s modern intranet. Simpplr makes it possible for businesses to connect, align, and engage their entire workforce across the enterprise. Trusted by leading brands, including Workday, Box, DocuSign, Eurostar, and Columbia University, our customers are achieving measurable productivity gains, increased employee engagement, and higher employee retention. Simpplr is headquartered in Redwood City, CA with offices in the UK and India, and is backed by Norwest Venture Partners and Salesforce Ventures.

Date: 17 September 2019
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

0-15How to Strengthen Your Company Culture Through Values-Driven Communication

Presented by Jonthan Hanwit

An organization’s culture is arguably its greatest asset. Culture attracts and retains top talent, rallies employees to find innovative solutions to problems, protects the company from outside threats, and is the key driver for pushing the organization forward.

This webinar explores the process of strengthening your company culture through meaningfully integrating the company’s values into engagement and communication efforts with employees. We will showcase the practical step-by-step process and highlight several of our favorite effective communication and engagement examples, and their outcomes.

Presenter/Jonathan Hanwitt is the CEO and founder of thinkPARALLAX, alongside strategist Nathan Sanfacon. The team has played a strategic communication role with companies such as Southwest Airlines, International Paper, and Edison International, among others on an array of communication projects. Internally, they’ve helped organizations build culture and engagement and externally communicate organizations’ environmental and social impacts to engage customers and communities.

Date: 18 September 2019
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members 

Register Now

 

Solution Provider Webinar: From Zero to Hero: How to Get Your Executive Team Connected, Active and Engaged

Sponsored by Workplace by Facebook; Presented by Abby Guthkelch

Employees want and expect open, visible and accessible leaders. Recently published research by Brunswick Group, shows that leadership transparency and accessibility has a significant impact on employee retention.

Join us for this webinar to hear how companies like yours are mobilizing their executive teams to turn their organizations into connected companies with highly engaged workforces that ultimately impacts business success.

In this webinar you will gain insights on:

  • The importance of accessible executive communication.
  • The stages to becoming an engaged executive.
  • How to strengthen corporate culture and community.
  • What good executive communication looks like.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook, is a collaboration platform designed to connect entire organizations. It offers familiar tools like groups, messaging and video calling. Workplace helps anyone develop team projects, run meetings, share news and even collaborate securely with other companies. Our desktop and mobile apps give people from all kinds of businesses a place to share their voice. Our free standard plan gives teams a suite of collaboration features. The premium plan offers the additional admin and integration features needed in a larger company. Through Workplace, we want to help teams of any size to move faster and achieve more together.

Date: 19 September 2019
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

How to Create a Gold Quill Award-Winning Case Study

Presented by Ed Kamrin

If you are thinking about submitting an entry for the IABC Gold Quill Awards this year, you won’t want to miss this webinar!   Ed Kamrin, SCMP, IABC Awards Committee Chair will be sharing all the information you need to create your best possible Gold Quill Awards entry!  He’ll talk about the scoring process, what the evaluators are looking for, what to include (and what to leave out!), and will walk through all of the available resources on all things Gold Quill!

Presenter/Ed Kamrin, SCMP, IABC Awards Committee Chair, focuses on communication that mobilize people to make a positive impact at their workplaces, in their communities, and in their lives. Over the past two decades, he has worked with organizations ranging from early-stage startups to FORTUNE 5 companies, and he currently leads communication for corporate responsibility at McKesson Corporation. An IABC member since 2007, Kamrin has served the association as San Francisco chapter president, Pacific Plains Region chair, and inaugural chair of the IABC Foundation Grant Selection Task Force. He has evaluated international, regional and local awards for more than ten years. Since 2004, he has donated more than 1,500 hours of pro bono consulting to nonprofit organizations, with a focus on messaging and branding projects. Kamrin is a Phi Beta Kappa graduate of Swarthmore College and completed graduate work at the University of Helsinki.

Date: 23 September 2019
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members 

Register Now

 

How to Create a Content Brand That Earns Relevance and Revenue 

Presented by Andrew Hanelly

Smart brands understand that their audiences want solutions, not sales pitches. Which is why you’re seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind ­the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.

Key learning objectives:

  • Learn how to create editorial franchises that serve business goal.
  • See how to map your content strategy to audience moments of relevance.
  • Learn how to find your unique editorial voice and media lovechild.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 12 November 2019
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members 

Register Now

 

Solution Provider Webinar: Deskless Not Voiceless: How to Connect Your Frontline with Corporate

Sponsored by Workplace by Facebook; Presented by Abby Guthkelch

The way we work has changed and now more than ever, connecting the entire business and ensuring everyone has a voice is critical to business success. According to recent Workplace by Facebook research, 53 percent of frontline workers feel voiceless, only 14 percent feel connected to the HQ, and 3 percent connected to c-suite leaders. 

Join us for this webinar to hear how companies like yours are building more connected organizations by putting their people at the heart of their strategy.

In this webinar you will learn:

  • What it takes to connect your entire workforce.
  • How to foster a culture of innovation.
  • When collaboration is most effective.
  • Why community matters for all employees.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook, is a collaboration platform designed to connect entire organizations. It offers familiar tools like groups, messaging and video calling. Workplace helps anyone develop team projects, run meetings, share news and even collaborate securely with other companies. Our desktop and mobile apps give people from all kinds of businesses a place to share their voice. Our free standard plan gives teams a suite of collaboration features. The premium plan offers the additional admin and integration features needed in a larger company. Through Workplace, we want to help teams of any size to move faster and achieve more together.

Date: 13 November 2019
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

More Word of Mouth Referrals: Developing Lifelong Customers and Raving Fans

Presented by Matt Ward

Most businesses want more of those golden nuggets, the word of mouth referral, but they struggle to get them in a systematic way. People can create more business than they imagined if they had more word of mouth referrals. 

In this session, Matt Ward will provide attendees with a clear understanding that caring about their clients and contacts can be a powerful marketing weapon.  Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, prospects, partners, and contacts. 

Presenter/Matt Ward sold his website agency inConcert Web Solutions in May of 2018 to begin his focus on helping businesses get more word of mouth referrals.  His book, MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans, focuses on the caring component, and how we can use that to connect with others.

Ward is a professional member of the National Speakers Association, a “40 Under 40” recipient and host of the business podcast, Square Peg Round Hole! 

Date: 3 December 2019
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members 

Register Now

 

Why the PR Newsroom of the Future Looks a Lot Like a Media Company 

Presented by Andrew Hanelly

Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.

To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 23 January 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register Now

 

Please check back regularly for new webinars.