Webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

IABC membersLog in to iabc.com with your member ID to see the registration links for the webinars below.

Upcoming webinars


Strategic Alignment—How Communicators Can Change the Face of Leadership

IABC Foundation endorsed research

Presented by Wayne Aspland and Zora Artis

There’s a blind spot at the heart of many of the world’s organizations.

It’s an issue that many of you have probably encountered. It can be simply spotted by observing an organization’s silos and politics, or the success of business initiatives. But, despite this, it’s an issue that’s often swept under the carpet.

Put simply, many organizations (both large and small) aren’t strategically aligned.

Their people aren’t working together to achieve common, organizational goals. In fact, most employees don’t even know what their organization’s goals are.

This issue is an important one for the world’s communicators.

In mid-2018, supported and endorsed by the IABC Foundation, Wayne Aspland and Zora Artis, undertook a global survey of more than 200 senior communicators to look at the issue of strategic alignment from a communication perspective. It’s the first global study to do this.

We explored questions such as:

  • Is there an issue? Are the world’s organizations strategically aligned?
  • If not, where are the roadblocks?
  • What are the commonalities amongst the best of the best?
  • What can communicators do to create more aligned organizations?

The research is revealing and points to a game-changing opportunity for our profession.

In this webinar, we’ll reveal the key findings from the research, where the real issues lie and the commonalities of those who are strategically aligned. We’ll explore the critical role communicators need to play and how to align people and stakeholders for long-term outcomes.

The key takeouts will include:

  • The case for strategic alignment.
  • The strategic alignment playbook for leaders and communicators.
  • What it takes to drive strategic alignment from a communicator’s perspective.
  • What communicators can do to elevate themselves to get that seat at the C-suite table.

Following the webinar, the white paper outlining all of  findings will be released.

wayne asplandPresenter/Wayne Aspland, Grad Dip Bus, is the principal of The Content Factory in Melbourne, Australia. Aspland is a strategic thinker, writer and corporate communicator who supports clients across many different sectors. He combines more than 15 years’ experience in communication (including head of function), corporate strategy, digital strategy and thought leadership.  Aspland has also worked as a sessional lecturer in Communication at Deakin University and is an award-winning past board member of the IABC Victoria chapter. In 2017, he authored a comprehensive and well received discussion paper, “The Robots are Coming,” which covered the impact of AI on corporate communication.

2018-08-17-THP-ARTIS-004-WEB (1)Presenter/Zora Artis, GAICD, SCMP, FAMI, CPM, MComm, MMktg, is the CEO and lead strategist of 3AC in Melbourne, Australia. 3AC is a strategic communication and creative agency with a team of 14 that is focused on helping clients succeed whether its solving a business problem or leveraging opportunities. Artis has almost than three decades of experience in business, marketing, communication, advertising and branding. She is a director on the IABC International Executive Board, a member of the IABC Audit & Risk Committee, a member of the Global Communication Certification Council, IABC APAC region board Vice-Chair, IABC Victoria Past President, IABC Gold Quill winner, a recipient of the IABC 2015 Chairman’s Award and a Gold Quill Awards Blue Ribbon Panel evaluator.

Date: 28 November 2018
Time: 1-2 p.m. PDT / 4–5 p.m. EDT
Free to the public 

Register Now

 

profileMind-Blowing Powerpoint. No, Really!  

Presented by Richard Goring

Why are most presentations so bad? Truly terrible? Few people enjoy creating, delivering, or watching PowerPoint presentations, so let’s change that. This session explores techniques to create mind-blowing presentations using nothing but standard PowerPoint. Want to know how to create visual slides? Manipulate images? Master animations? Make it interactive? And produce presentations that will astound your audience? Then come along for a masterclass in ways to capture your audience’s attention and help them learn.

This is a highly practical session in which we’ll work together on creating half a dozen amazing slides that work effectively, and look at how to use those skills on many other slides when you’re developing your own presentations.

If you joined us for Awesome PowerPoint Tricks for Effective Presentations, this follow-up webinar provides a series of full scenario examples going from text and bullets, through sketching the visuals, and into how to create the complete slide.

Presenter/Richard Goring, is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.

Date: 13 December 2018
Time: 9-10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

 

Superstar Branding: 7 Secrets to Let Your Nonprofit’s Image Shine

Presented by Maryanne Dersch

You want to get the attention your nonprofit needs and deserves to attract long-term, loyal stakeholders. The problem is it is hard to break through the clutter and connect with new audiences while keeping up with your current ones. There’s never enough time, money or internal support to achieve this at the level you know possible. The reason why is because we operate out of fear: fear of doing or saying something someone won’t like. We send safe messages that don’t connect and get overlooked.

Learn the seven secrets to bust out of fear and let your nonprofit brand shine, so your organization commands attention and attracts new audiences. We will unlock new techniques to start communicating with ease, joy and abundance to create stronger relationships with existing supporters and attract new ones.

Presenter/Maryanne Dersch, is on a mission to revolutionize the nonprofit world. As founder Courageous Communication LLC, Dersch uses her 30+ years industry experience to show human investment companies (what she calls nonprofits, to emphasize the power they have in the world) to shine and attract long-term, loyal donors. Her book, Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What To Do About It helps nonprofits communicate with ease.

Date: 16 January 2019
Time: 9-10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

Please check back regularly for new webinars.