IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.
Storytelling Accelerates Your Message!
Presented by Marilyn Barefoot
The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point, is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!
In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them:
- How to engage and connect with the audience through well told stories.
- The fine art and science of story structure.
- When and how to use stories effectively.
Presenter / Marilyn Barefoot Leader in business for over thirty years and three-time nominee of Rotman’s Canadian Woman Entrepreneur of the Year Award, Marilyn Barefoot, is one of the most sought-after innovators and creative problem solvers. As a speaker, coach, and ideator, Marilyn’s unique ability to reinvigorate, revitalize, and problem solve creatively has helped a broad spectrum of companies jump over their biggest hurdles.
Marilyn’s previous experience as CEO of SquarePeg Inc., and in senior leadership positions at some of the world’s largest global agencies (BBDO, Cossette, Vickers & Benson, Bozell Palmer Bonner), led her to create countless award-winning campaigns for tier-one companies including: Coca-Cola, McDonald’s, General Mills, Nike and Microsoft. Marilyn’s first-hand knowledge of business leadership cultivated her ability to lead other leaders; galvanizing the strengths of CEOS and associates alike. Marilyn brings a dynamic mix of extensive experience, training, and passion for creative problem solving to her high-energy sessions. All of which have a proven track record for producing powerful results.
Date: 5 November 2020
Time: 12–1 p.m. CST
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Engaging Employees and Aligning Internal Communications With IT
Presented by Shannon Quignon
For an intranet to succeed, content needs to be well organized, well structured, and connect employees across the organization. Learn how Flexcare Medical Staffing, a nationwide leader in travel nursing and allied staffing services for top healthcare facilities, developed an intranet content management strategy to engage and align their workforce.
Join Shannon Quignon, Business Systems Analyst, as she shares how Flexcare was able to successfully launch “FlexNet”, the organization’s first intranet platform backed by Simpplr that shaped how the organization interacts with employees and manages their content system.
In this webinar, you’ll learn how Flexcare:
- Launched the intranet in 6 weeks
- Developed an intranet content strategy to streamline communication across departments and locations
- Aligns corporate strategy on the intranet to help connect and engage employees
- Transformed content from multiple sources into one platform
- Empowers and requires every employee to build and maintain the intranet
Presenter / Shannon Quignon has been a business systems analyst for 10+ years in both manufacturing and staffing industries. Her drive to empower employees with robust and user-friendly tools drew her to the opportunity at FlexCare Medical Staffing where she currently works to implement and improve everything from financial systems to customer-facing portals. In her spare time she enjoys reading, writing, traveling, and singing.
This webinar is sponsored by:
Date: 10 November 2020
Time: 1–2 p.m. CST
Open to all communications professionals
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