IABC

Webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming webinars

Solution Provider Webinar: Improving Employee Engagement with Video 

Sponsored by Vidyard and presented by Jesse Ariss and Dan Alia

Learn why video is pivotal to effective internal communication. You’ll hear firsthand from Stanley Black & Decker on how they developed their digital training program with video to increase employee engagement. You’ll also learn what types of video are most effective for boosting employee engagement, accelerating on-boarding and transmitting secure communication. 

Webinar outline: 

  • The importance of effective internal communication.
  • How Stanley Black & Decker developed their digital training program with video.
  • Stanley Black & Decker’s video program overview.
  • Transitioning to a video centric communication strategy.
  • Tips for effectively using video internally.
  • Key learnings and recommendation.

Key take-aways:

  1. Effective programs require continuous content available to maintain engagement.
  2. Internal comms programs fight for attention just like external marketing programs—approach internal comms just like a marketer. Promote the content to compete with other draws for employee attention.
  3. Define what metrics matter to your program—test, and use those metrics to guide how you develop content moving forward.

Presenter/Jesse Ariss, senior product marketing manager at Vidyard, lives in the world between product and marketing, helping guide Vidyard’s strategy and direction. Ariss loves spending time with customers, making sure that he’s closely aligned with their needs and requirements.

 

Presenter/Dan Alia is the national training director at Stanley Black & Decker. He has 14 years’ experience with the company in a wide variety of sales, marketing, training and leadership roles, and is absolutely loving his position as the head of Stanley Black & Decker University.  At this world class training facility in Towson MD, he and his team train more than 2500+ employees, customer, and end users on an annual basis on product knowledge, sales and management skills, leadership development and soft skills. When he is not at SBDU, he enjoys spending quality time with his wife Angie and 2 boys Ben & Ethan, whether that is battling with Nerf guns, playing with Legos, and or taking trips together.

 

Solution Provider/Vidyard

 

Date: 20 November 2019
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to the public

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More Word of Mouth Referrals: Developing Lifelong Customers and Raving Fans

Presented by Matt Ward

Most businesses want more of those golden nuggets, the word of mouth referral, but they struggle to get them in a systematic way. People can create more business than they imagined if they had more word of mouth referrals. 

In this session, Matt Ward will provide attendees with a clear understanding that caring about their clients and contacts can be a powerful marketing weapon.  Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, prospects, partners, and contacts. 

Presenter/Matt Ward sold his website agency inConcert Web Solutions in May of 2018 to begin his focus on helping businesses get more word of mouth referrals.  His book, MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans, focuses on the caring component, and how we can use that to connect with others.

Ward is a professional member of the National Speakers Association, a “40 Under 40” recipient and host of the business podcast, Square Peg Round Hole! 

Date: 3 December 2019
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members 

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Solution Provider Case Study Webinar: Breaking Down Silos to Enforce One Identity  

Sponsored by Simpplr and presented by Sandra Salviejo

The Leukemia & Lymphoma Society (LLS) is a global leader in the fight to end cancer. As a growing and distributed organization, LLS didn’t want their internal communication challenges to affect their core values. They decided to launch an entirely new intranet, smartly named “The Drop”, to help break silos and enforce a “One LLS” identity.

Join Sandra Salviejo, director of communication from LLS, as she shares how this revamped intranet strategy is helping LLS improve its core values of collaboration, openness, accountability, and transparency.

In this webinar, you will learn how LLS:

  • Successfully launched “The Drop” by getting executive engagement, establishing cross-functional governance, and explicitly marketing The Drop’s vision to employees.
  • Works to break silos and align staff toward a unified and transparent identity.
  • Focuses on improving productivity and efficiencies to ultimately drive their mission to cure blood cancers.

Presenter/Sandra Salviejo is the director of communication at The Leukemia & Lymphoma Society (LLS), a global leader in the fight to end cancer. She is responsible for delivering internal and external communication initiatives for the brand and its mission work. She leads internal communication at LLS collaborating across multiple departments to ensure alignment, transparency and help drive forward staff engagement. Prior to her current role, she worked for corporate public relations agencies with a focus on healthcare, nonprofits, and consumer products.

simpplr-teal (3)Solution Provider/ Simpplr, is today’s modern intranet. Simpplr makes it possible for businesses to connect, align, and engage their entire workforce across the enterprise. Trusted by leading brands, including Workday, Box, DocuSign, Eurostar, and Columbia University, our customers are achieving measurable productivity gains, increased employee engagement, and higher employee retention. Simpplr is headquartered in Redwood City, CA with offices in the UK and India, and is backed by Norwest Venture Partners and Salesforce Ventures.

Date: 5 December 2019
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to the public 

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Solution Provider Webinar: Deskless Not Voiceless: How to Connect Your Frontline with Corporate

Sponsored by Workplace by Facebook; Presented by Abby Guthkelch

The way we work has changed and now more than ever, connecting the entire business and ensuring everyone has a voice is critical to business success. According to recent Workplace by Facebook research, 53 percent of frontline workers feel voiceless, only 14 percent feel connected to the HQ, and 3 percent connected to c-suite leaders. 

Join us for this webinar to hear how companies like yours are building more connected organizations by putting their people at the heart of their strategy.

In this webinar you will learn:

  • What it takes to connect your entire workforce.
  • How to foster a culture of innovation.
  • When collaboration is most effective.
  • Why community matters for all employees.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook,is a communication and collaboration platform for businesses. It uses familiar Facebook features like chat, video calling, posts and groups to connect everyone in an organization. The platform is designed to make business better by building strong internal communities and by helping companies become better connected. This is done by offering open channels for feedback and collaboration through comments, reactions, and likes, as well as polls to gauge employee sentiment.

Date: 15 January 2020
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

Why the PR Newsroom of the Future Looks a Lot Like a Media Company 

Presented by Andrew Hanelly

Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.

To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 23 January 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

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The North American Communication Monitor: Measuring Strategic Issues, Leadership Performance, and Work Stress Among Business Communicators

Presented by Dr. Juan Meng and Dr. Bryan Reber

The North American Communication Monitor (NACM) 2018-2019 explores perceptions and insights from communication professionals in Canada and the United States, and is part of the Global Communication Monitor series spanning more than 80 countries.

Being the largest global study in the field of public relations and strategic communication, the research series’ goal is to stimulate and promote the knowledge and practice of excellent communication management worldwide. This NACM Is based on responses from 1,020 communication professionals in North America (255 in Canada and 765 in the United States).

In this webinar, we will share and discuss the perceptions and Insights of those surveyed communication professionals in the following aspects:

  • Top pressing strategic issues for communicators over next three years.
  • The sharp evaluation gap between communication leaders and their employees on leaders performance.
  • Key factors causing work stress among communication professionals.

Presenter/Dr. Juan Meng is an associate professor of public relations at the University of Georgia. Meng’s research specialization includes leadership in public relations, talent management and leadership development, corporate reputation management, and employee engagement in strategic communication. Dr. Meng founded and directs UGA’s ADPR Choose China study abroad program, and serves as the Executive Director of Choose China Training, Education and Outreach programs in Grady.

Presenter/Dr. Bryan Reber, the C. Richard Yarbrough professor in crisis communication leadership, is the head of the department of advertising and public relations at Grady College at The University of Georgia. In addition to his departmental and teaching responsibilities, Dr. Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication.

Date: 12 February 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

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Please check back regularly for new webinars.