IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

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Upcoming webinars


AAEAAQAAAAAAAAMPAAAAJDUxZDUwMjE4LTM0MzMtNDBjNC04ZDY4LTFiNDc5NjQxYWMzMAHow to Define, Articulate and Activate Your Company’s Purpose

Presented by Guusje Bendeler

In today’s climate, purpose plays a bigger role in business than ever before. Purpose can be the keystone of your brand story or the X-factor for retention and recruitment efforts. But, what really is purpose? How should it be communicated? What value can purpose add to your business? Having worked with companies like Southwest Airlines, International Paper and Qualcomm around integrating purpose into their communications, we have seen the tangible benefits purpose can bring to any organization.

In this educational webinar you will learn how to identify your organization’s purpose and communicate it to a variety of stakeholders.

Presenter/Guusje Bendeler, is a founding partner and chief strategy and creative of thinkPARALLAX, a strategic brand consultancy that works with companies to define and activate their purpose. As a branding, strategy, and citizenship expert, Bendeler helps companies articulate, communicate and activate their purpose to enhance performance, engagement, and reputation. 

Date: 25 April 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members


Is Your Strategy Stuck in the 20th Century? The Shifts You and Your Company Need to Make in Order to Thrive in the 21st Century

Presented by Maya Townsend and Martha Miser

Today, the world is a much different place than it was twenty years ago. Yet, we still rely on approaches to strategy that were developed in the 20th century (and a few that were developed over 2000 years ago). We need to move beyond the old methods to what works in our digital, global, rapidly changing world. In this active, engaging webinar, we’ll explore the five shifts organizations and individuals need to make in order to lead strategy and communicate effectively in the 21st century.
In this session, you will learn:

  • What the shift to a deeply interconnected, digitally ubiquitous, global world means for organizations and individuals.
  • The five shifts of thinking you’ll need to succeed in strategy and communications in the 21st Century.
  • The practical implications of the five shifts to your practice.

Maya B&W WebPresenter/Maya Townsend, helps individuals, teams, and organizations thrive in our networked world. Through her company, Partnering Resources, she uses the science underlying human relationships to make soft skills generate hard results. She serves on the Editorial Review Board for OD Practitioner. Her articles are regularly published by venues such as Inc.Com, CIO.Com, People + Strategy, and Nonprofit Quarterly. As co‐editor of The Handbook for Strategic HR, Townsend will happily tell you why you should throw out your performance reviews and why most HR departments need a total makeover.


martha2Presenter/Martha Miser, focuses on disrupting organizations, so that people think differently about themselves and relationships, leading to organizations that are more awake, passionate, human and focused—all of which adds up to better business results. Her company, Aduro Consulting, serves a range of domestic and multinational companies. Prior to starting her consulting business, Miser held leadership positions in several organizations, including Global Head of Leadership and Change for ING Bank in the Netherlands. Her newsletter, Exploring Leadership, examines the unique challenges of 21st century leadership.


Date: 9 May 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members



profileAwesome PowerPoint Tricks for Effective Presentations

Presented by Richard Goring

PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull, and boring. This session will help you revolutionize the way you use it to make your presentations and other training material more effective using visuals, diagrams, and animations.

It covers productivity tips on creating content, quick formatting, and animating graphs in two clicks. It will help enhance your content with better design techniques, image manipulation, animation combos, and precise motion paths. And it will inspire you to create sophisticated interactive content with triggers, hyperlinks, and custom content. Plus, a free PowerPoint toolkit to kick start your efforts for everyone that attends.

Steps to take:
1. Attend this session.
2.Become a PowerPoint legend.

Presenter/Richard Goring, is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.

Date: 27 June 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members


AAEAAQAAAAAAAAdyAAAAJGQ5ODgyNjcxLTUzMzEtNDAzZC1iM2JjLTZiYmM1ZjQ3NTMwMQThe 9 Rules of Crisis Communication

Presented by Lane Kasselman

Bad things happen on weekends, holidays and when the weather is nice—learn how to always be prepared for a crisis and the rules for communicating through it. Lane Kasselman, former Uber and AT&T communication and public affairs executive, will share his experience in navigating crisis and upholding an organization’s trust, credibility and reputation in the process.

Presenter/Lane Kasselman, is a nationally recognized expert in crisis and public affairs. He led communications and public affairs for both Uber and AT&T, and also ran Kasselman LLC working with BP during the Deepwater Horizon oil spill and the American Foundation for Equal Rights during the same-sex marriage court decision. He and Matt McKenna, former U.S. President Bill Clinton senior adviser, launched Greenbrier two years ago to help companies and individuals avoid, manage and recover from crises. 

Date: 18 July 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members


dawn-smeatonTake Control with Media Monitoring

Presented by Dawn Smeaton

PR and communication professionals do not like surprises. The last thing they want is to be in the dark when it comes to news—good or bad—affecting their organization.

The answer to avoiding surprises? Knowing, before the other guys, everything there is to know about your world. What trends or opportunities are coming your way, what your competition is doing and where your industry is going. Media monitoring gives you that knowledge.

In this webinar, you’ll:

  1. Learn four things you need to monitor to put yourself in control.
  2. Understand how monitoring can make you a better communicator.
  3. Get a step-by-step guide to getting started.

There’s nothing like the feeling of being in total control. Media monitoring can give it to you.

Presenter/Dawn Smeaton With extensive experience in marketing and communications on the agency and client side, Dawn Smeaton has both asked for the world—and tried to deliver it. A math nerd by birth, and news junkie by choice, a career in media monitoring and analytics was almost pre-destined. By sharing her passion for data and de-mystifying measurement, she strives to help PR professionals overcome analysis anxiety and become data-driven communicators.

Date: 14 August 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members


AAEAAQAAAAAAAALrAAAAJDE0N2IzOTdiLTM0YWYtNDFmNC04ZWJmLTI2NWE0ZTVjZmYwMgCollaboration to Improve Department Communication

Presented by Shahara Wright

Most department leaders will say that the C Suite doesn’t care if departments work together. However, managers know that it is necessary to complete the work that needs to be done. It often seems like it is impossible because of distrust and suspicion between departments. However, a company can only survive if a culture of communication, transparency and collaboration are embraced.

Departments that struggle (or make no attempt) to cooperate with each other lead to product delay, budgetary problems and destroys company culture. Departments end up competing with one another and no longer seek to improve the company, but themselves. Collaboration is not about projects but working toward a common goal and outlook for a better future. A future where everyone benefits.

In this webinar, you will learn:
• How team leaders can encourage communication.
• How to create a collaborative process.
• How to work through mistakes and pitfalls.
• How to cultivate mutual understanding.

Presenter/Shahara Wright, is a CEO, business law attorney and business strategist.  She is an award winning author, host of the CEO Collaboration Circle and a highly sought after international speaker.  Wright has been the owner and Lead Attorney of The Wright Firm, PLLC for over 17 years and founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity. 

Date: 12 September 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members


Please check back regularly for new webinars.