IABC

Webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming webinars

 

Solution Provider Webinar: How to Create Connections That Strengthen Community

Sponsored by Workplace from Facebook; Presented by Abby Guthkelch

Community is the glue that binds organizations together. Because the more connected people are, the better work becomes. With the outbreak of COVID-19, all of us are learning why it’s never been more important for organizations to reinforce this sense of community for everyone at work.

Join this webinar to gain practical insights into how organizations are strengthening community by connecting their people and supporting collaboration.

You will learn:

  • Why community matters for all employees.
  • What it takes to connect your entire workforce.
  • How to connect your frontline with HQ.
  • The active role that leaders need to play in the community.

Presenter / Abby Guthkelch As Global Comms Solutions Lead, Abby Guthkelch is the comms industry expert for the Workplace from Facebook team globally. Her focus is on advising our high value customers on comms best practice, trends and thought leadership, as well as working closely with our engineering and product management teams specifically with our comms customers in mind. She also leads Workplace’s Connected Executive program providing leadership engagement coaching to c-suite leaders and senior comms teams who counsel them. Prior to Workplace, Abby held a number of senior level Comms & Marketing roles both in-house and agency side – most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Abby has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, Abby is an avid traveller and photographer; and has just visited her 46th country.

Sponsor/ Workplace from Facebook is a communications and collaboration platform which connects everyone in an organization using familiar Facebook features like LIVE, rooms, chat, video calling, posts and groups. It works alongside the business tools you already use, providing a simple, secure and more productive way for people to share knowledge, work together and build connected communities. It has over 5 million paid users from customers spanning nearly every industry, including Walmart, Starbucks, Spotify, WW, Delta Airlines, PetCo and AstraZeneca.

Date: 2 June 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to the public

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Leading in a Visual, Social and Mobile Workplace

Presented by Alistair Reid

As more content is digested on mobile, as more internal social media is adopted, as attention spans shrink and the workforce shifts to younger generations, leaders need to shift the way they communicate. Communicating successfully now means being able to reach people where they want to be reached – via video in short, sharp and compelling content snacks. Video has a 600x higher recall than text and Cisco claims that 78 percent of all mobile data traffic will be video by 2021.

This webinar will take you through the research and examples of what compelling and engaging presentations-to-camera look like. It will offer practical tools and resources to take back into your workplace, while also guiding on the best content to use in videos to engage employees. In addition we will delve into the world of story-telling, its structure, attributes and benefits to ensure that not only are leaders communicating, but shifting the way they communicate to engage their teams and ultimately drive the change they need.

Presenter / Alistair Reid graduated from the Victorian College of the Arts (Film and Television) in 2001, and his masters in 2005. He has a bachelors degree in arts from Melbourne University, and a Grad Dip from RMIT in Professional Writing. He worked for over 10 years at National Australia Bank in communication, heading up a digital and creative team focusing on video, social and cloud-based services and content, including helping leaders improve their on-camera presence. He has been teaching a course in presenting on camera at Brave Studios for 6 years, is a former actor and current filmmaker. His film “From the Top” was a finalist at the Sydney Film Festival Dendy Awards, and winner of the Kensington Film Festival. His other shorts include “Goldfish,” “Rent,” “Quiz” and the “Screen.” Australia funded “Three Weeks In Koh Samui,” which was screened in various festivals in Europe, America and Australia including Cannes, Edinburgh and Los Angeles.

Date: 3 June 2020
Time: 1–2 p.m. PDT / 4–5 p.m. EDT
Free to IABC members

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Introduction to the Modern Intranet in the Age of COVID-19

Sponsored by Simpplr; Presented by Jamie Yan and Jason Li

Organizations are realizing that Zoom and Slack aren’t enough to connect an all-remote workforce to the broader company.

As social distancing continues, organizations must provide a source of truth for employees and keep everyone connected or risk confusion and disengagement.

Meet Simpplr, the easiest way to connect and align remote employees. Simpplr is the modern employee intranet that helps companies streamline communications and provide a source of truth.

Sign up to learn why companies like AAA, Workday, and Eurostar use Simpplr to:

  • Provide employees a single source for important company communication.
  • Easily publish company updates and policy changes on the fly without no coding required.
  • Transition to a productive and engaged remote workforce.
  • Drive employee engagement and adoption with an easy and intuitive user experience.
  • Transform the intranet into a digital workplace hub with integrations such as Salesforce, Box, Office 365, SharePoint, and Workday.

We hope that Simpplr is helping your organization stay connected during COVID-19.

Presenter/Jamie Yan, leads product marketing at Simpplr and is just as excited about Simpplr’s mission as the day she joined. Simpplr’s mission is to improve internal communications to help employees find work meaningful and fulfilling. For the past decade, Yan has helped companies improve their employee and customer experiences by getting the most out of enterprise technology.

Presenter / Jason Li is a graduate from UC Berkeley. He strives to help organizations keep their employees connected and foster a culture of collaboration. Li is very excited about how the technology within the digital workplace is continuing to evolve. In his free time he loves to go hiking and swimming with his mischievous German Shepherd.

Sponsor/Simpplr is today’s modern employee intranet. Our software helps companies connect their workforce by streamlining internal communications and forging employee connections. We pride ourselves on our stunning user experience. Our product’s employee adoption rates are multiples higher than industry averages. And it integrates well with other world-class, cloud-based technologies. Visit https://www.simpplr.com.

Date: 9 June 2020
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to the public

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Effective Leadership During and After a Crisis Like Covid-19

Moderated by Larry Kopp; Panelists: Edward Davis, Richard Serino, Juliet Kayyem, and Sheena Wright

Effective leadership during and after the COVID-19 crisis will largely determine what organizations, companies and communities emerge from this crisis in a position of strength from an economic, social, mental and health point of view and who will emerge in a far weaker position.

Great leaders are often forged during a crisis. They can be born with certain skills that are instructive, but often, they are created in a time of crisis. Conversely, a crisis can reveal who is ill-equipped to manage an unprecedented event.

Organizations, nonprofits, companies and communities desperately need strong leaders who can communicate effectively in a time of crisis. They need leaders who are humble, who can learn on the fly, and who are adaptable, flexible, decisive, transparent and brave.

These panelists have all led organizations, initiatives, campaigns, programs and investigations during a time of crisis. They have seen firsthand what qualities a good leader needs to possess to communicate to the public, prioritize critical tasks, decisively make tough decisions, and maintain a clear vision for the future during a difficult period.

They have seen how circumstances and a crisis environment can change in a moment’s notice. They know how to inspire their teams, and they understand what qualities a leader needs to lead.

We will ask our panelists what their experiences have been, what they have learned and what they gleaned firsthand as they managed difficult, and in some cases, life and death circumstances.

We will also ask them to lead us and guide us into what the future might hold as we begin the process of reopening our businesses and our communities.

Moderator / Lawrence Kopp is the founder and CEO of The TASC Group, a national crisis communications firm. Kopp has managed and overseen some of the nation’s most high-profile crisis cases. This year his team managed and continues to represent Felicity Huffman during the national college admissions scandal  He and his team have represented the Trayvon Martin family, Susan Bro (who lost her daughter Heather Heyer in Charlottesville, VA during the white supremacy riots), Park51, also known as the Ground Zero Mosque, as well as numerous companies and organizations.

Panelist / Edward Davis serves as founder and CEO of the highly regarded security firm, Edward Davis Company. In this role, he leads a team of security and technology solutions experts former federal, state, local law enforcement, military officials, and attorneys all who maintain strong links to academic institutions, national and international government, and intelligence community. Prior to launching the Edward Davis Company, Davis served as Police Commissioner of the Boston Police Department from 2006 through 2013, where he oversaw security operations for 6 world championship celebrations, the Occupy Boston Movement, and led the highly successful response to the Boston Marathon bombing. His role was portrayed by the actor John Goodman in the film Patriot Day. Davis was a Spring 2014 Resident Fellow at the Harvard Kennedy School Institute of Politics and has lectured extensively at both Harvard and MIT on the pertinent issues of physical and cyber security, public safety and emergency/crisis response. He is currently serving on several boards including AT&T, Firstnet Advisor, Mark43, Sarcos, Shooter Detection and Wynn Resorts, Ltd.

Panelist / Richard Serino, distinguished senior fellow at Harvard TH Chan School of Public Health, National Preparedness Leadership Initiative The Hon. Richard Serino spent more than forty years in public service. During that time, he provided extensive leadership on emergency management, emergency medical and homeland security at local, state, federal and international levels. Serino is currently a Distinguished Senior Fellow at Harvard TH Chan School of Public Health, National Preparedness Leadership Initiative and a Senior Advisor at MIT’s Urban Risk Lab. Serino was appointed by President Obama and confirmed by the Senate as the Federal Emergency Management Agency’s 8th Deputy Administrator in October 2009 and served until 2014. In this role, he also served as the Chief Operating Officer (COO) of the agency with more than $25 billion budget. Prior to his appointment as Deputy Administrator, he spent 36 years at Boston EMS where he rose through the ranks to become Chief. Mr. Serino responded to over 60 national disasters while at FEMA and during Super Storm Sandy, he was the lead federal area commander for New York and New Jersey.

Panelist / Juliet Kayyem, has spent over 15 years managing complex policy initiatives and organizing government responses to major crises in both state and federal government. She is currently a professor at Harvard’s Kennedy School of Government, where she is faculty chair of the Homeland Security and Security and Global Health Projects. She is additionally an on-air national security analyst on CNN. Previously, she served as President Obama’s Assistant Secretary at the Department of Homeland Security. There she played a pivotal role in major operations including handling of the H1N1 pandemic and the BP Oil Spill response; she also organized major policy efforts in critical infrastructure protections and community resiliency. The author of the best selling “Security Mom”, she is also a Pulitzer finalist for her opinion columns in the Boston Globe. Kayyem is the Founder of Kayyem Solutions, LLC, which provides strategic advice in cybersecurity, resiliency planning, risk management, mega-event security, infrastructure protection, and cybersecurity. She is a graduate of Harvard College and Harvard Law School. 

Panelist / Sheena Wright launched the COVID-19 fund three weeks ago with support from the NFL, the New York Jets, Starbucks, National Grid and American Express. The fund is supporting 300 community-based organizations in New York City who are helping marginalized communities and families who are desperately in need of help. Wright is the first woman to lead United Way of New York City (UWNYC) in its nearly 80-year history. Part of the United Way worldwide network, UWNYC is a trusted partner to more than 300 community-based organizations, foundations, corporations, and city and state government agencies and aligns and activates them around a shared agenda to tackle the complex challenges of low-income New Yorkers. Sheena took the reins at UWNYC the day that Hurricane Sandy hit in 2012. She met that challenge, raising $11 million in disaster relief. In her tenure as President and CEO, Sheena has led a transformation of the organization—actualizing a Collective Impact strategy, and refocusing UWNYC’s support of low-income New Yorkers towards self-sufficiency.

Date: 10 June 2020
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

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Driving a Company’s Narrative with Values-Based Strategies During COVID-19

Moderated by Daniella Harkins; Panelists: Lauren Dillard, Liz DeAngelis, Eric Sapp, and Rishabh Jain

With an industry upended by the effects of both COVID-19 and regulations like CCPA and GDPR, communications professionals face incredible challenges. Taking inspiration from leaders using data to address some of the world’s greatest issues, communications professionals will learn how to drive forward-thinking narratives with comms strategy and values-driven methodologies. Experts from LiveRamp, Public Democracy, and the Ad Council discuss their comms strategy and lessons learned thus far.

In this webinar, you’ll learn:

  • How to cultivate and communicate corporate innovation during unprecedented times.
  • How to drive a company’s narrative with values-based initiatives like ethical data use.
  • How to connect with empathy and partnership to solve new challenges that have rapidly emerged.

Moderator / Daniella Harkins is GM of LiveRamp’s Media and Strategic Alliances where she focuses on strategic growth and partnerships with agency clients. In her role, Harkins works with agency executives to empower growth leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology and creative. Prior to joining LiveRamp, she was VP, strategic solutions at Verve.

Panelist / Lauren Dillard serves as the chief communication cfficer and head of investor relations at LiveRamp. Dillard leads all aspects of the company’s investor relations and LiveRamp’s external and internal communication programs. Prior to LiveRamp, she spent five years at Acxiom, and two years at Addo Communications, where she helped develop and execute investor relations strategies for private and public companies in the TMT space.

Panelist / Rishabh Jain serves as head of innovation and new business initiatives, leading the building of businesses outside of LiveRamp’s main advertising and marketing business, including healthcare, privacy and an internal incubation team. Jain was previously the head of technical services at LiveRamp. Prior to joining LiveRamp, he started two companies, and worked in finance and venture capital. He holds a PhD from MIT, masters from Imperial College, and bachelors from the University of Pennsylvania.

Panelist / Eric Sapp is president of Certified B-Corp, Public Democracy. As an entrepreneur, faith leader, and political advisor, Sapp has spent his career supporting global communities promoting the common good, pointing him toward the importance of values-based data and empathy-driven digital marketing. He led the team that developed one of the largest values-based response databases in the nation. Public Democracy continues to leverage psychometric data to mobilize civic engagement in combating trafficking, opioid addiction, and more.

Panelist / Liz DeAngelis has a background in media planning and buying and joined Ad Council to help bring together social good marketing and everything programmatic has to offer. She develops pro-bono media partnerships, actively working to build out Programmatic & Data for Good, while overseeing ad operations, SEM and social activation. She is patiently waiting for measurement to have its day in the sun.

Date: 11 June 2020
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

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How to Write During the Pandemic: Make Messages Compassionate, Confident and Clear

Presented by Ann Wylie

How do you write during the Covid-19 pandemic—or any other crisis? In this session, join Ann Wylie to learn how to:

  • Transform organization-centric messages to reader-centric messages. (Use Ann’s before-and-after examples as models!)
  • Find the right tone — not too cold, not too hand-wring-y, but just right.
  • Avoid falling into the trap of “Communicate early and often.”
  • Steal tricks from the New York Times for reporting great stories remotely.
  • Clarify Covid-19 communications for readers’ whose cognitive resources are focused on safety and toilet paper.
  • Take a tip from New York Gov. Andrew Cuomo for making messages easier to read and understand.

Presenter / Ann Wylie runs a company called Wylie Communications Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out. She is the author of more than a dozen learning tools that help people improve their communication skills, including RevUpReadership.com, a toolbox for writers. Her manual Planning Powerful Publications, published by the International Association of Business Communicators (IABC), has been called “the bible” of publication planning. Before starting her firm, Wylie was editor of Hallmark Cards’ employee magazine, CROWN. Under her leadership, CROWN was named the best publication of its kind in the nation by Women in Communications (WIC) and best of its kind in the world by IABC.

Date: 18 June 2020
Time: 11 a.m.–12 p.m. PST / 2–3 p.m. EST
Free to IABC members

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How to Add Digital Transformation Capabilities to Your Communication Toolbox

Presented by Angela Lapré

Don’t have a seat at the table when your company is talking about digital transformation, “going agile,” or when exploring AI or machine learning technologies?

With some basic steps, you can begin to build your digital transformation acumen and demonstrate just how vital strong communications is to any successful transformation project.

In addition, it’s also crucial employees begin to understand these new technologies so they, too, can thrive in these transformative times. With a basic understanding of key digital technologies communicators can also be at the forefront toward increasing employee digital literacy, further establishing one’s value as a trusted communication adviser.

Many companies are zooming ahead with transformation projects. Don’t be left behind, and instead increase your professional profile and leadership skills by helping shape the future of technology and work.

Presenter / Angela Lapré: is fearlessly transforming the communication profession, with deep experience in both internal and external communication; reimagining the value communicators deliver in the (relatively) uncharted waters of digital transformation. Coupled with sound foundational communication strategies, the result is an unstoppable blend of positive business and cultural change management. Lapré has a bachelor degree in journalism from the University of Colorado and an MBA from the University of California, Monterey Bay.

Date: 25 June 2020
Time: 10–11 a.m. PST / 1–2 p.m. EST
Free to IABC members

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Solution Provider Webinar: Why Reinforcing Corporate Culture is Key to Returning to Work

Sponsored by Workplace from Facebook; Presented by Abby Guthkelch

As businesses prepare to bring people back to work, the question is what cultural norms will return with them, and what the long-lasting effects on working culture will look like.

Join this webinar to discover how organizations are preparing to bring back their workforces, and get insights on how to create a resilient corporate culture.

You will learn:

  • Why community matters for all employees .
  • How organizations are preparing to bring back their workforce.
  • When collaboration is most effective.
  • The active role that leaders need to play in sustaining a great culture.

Presenter / Abby Guthkelch As Global Comms Solutions Lead, Abby Guthkelch is the comms industry expert for the Workplace from Facebook team globally. Her focus is on advising our high value customers on comms best practice, trends and thought leadership, as well as working closely with our engineering and product management teams specifically with our comms customers in mind. She also leads Workplace’s Connected Executive program providing leadership engagement coaching to c-suite leaders and senior comms teams who counsel them. Prior to Workplace, Abby held a number of senior level Comms & Marketing roles both in-house and agency side – most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Abby has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, Abby is an avid traveller and photographer; and has just visited her 46th country.

Sponsor/ Workplace from Facebook connects everyone in an organization using familiar Facebook features like chat, video calling, posts and groups. It works alongside the business tools you already use, providing a simple, secure and more productive way for people to share knowledge, work together and build connected communities – including more than 150 companies with over 10,000 users. It has customers spanning nearly every industry, including Walmart, Starbucks, Spotify, WW, AstraZeneca and Deliveroo.

Date: 30 June 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to the public

Register Now

 

Solution Provider Webinar: How to Put a Culture of Care and Wellbeing at the Heart of Employee Experience

Sponsored by Workplace from Facebook; Presented by Abby Guthkelch

Employee experience encompasses how people feel about every stage of their employment in an organization, as well as what they see, hear and believe. By putting care and wellbeing at the heart of employee experience programs, organizations are seeing significant effects on happiness, collaboration and talent retention.

Join this webinar to discover how organizations are injecting wellbeing programs into their employee experience efforts so both people and organizations can thrive.

You will learn:

  • Why community matters for all employees.
  • How businesses like yours are activating care and wellbeing programs.
  • How to balance wellbeing with productivity.
  • How to foster a culture of belonging.

Presenter / Abby Guthkelch As Global Comms Solutions Lead, Abby Guthkelch is the comms industry expert for the Workplace from Facebook team globally. Her focus is on advising our high value customers on comms best practice, trends and thought leadership, as well as working closely with our engineering and product management teams specifically with our comms customers in mind. She also leads Workplace’s Connected Executive program providing leadership engagement coaching to c-suite leaders and senior comms teams who counsel them. Prior to Workplace, Abby held a number of senior level Comms & Marketing roles both in-house and agency side – most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Abby has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, Abby is an avid traveller and photographer; and has just visited her 46th country.

Sponsor/ Workplace from Facebook connects everyone in an organization using familiar Facebook features like chat, video calling, posts and groups. It works alongside the business tools you already use, providing a simple, secure and more productive way for people to share knowledge, work together and build connected communities – including more than 150 companies with over 10,000 users. It has customers spanning nearly every industry, including Walmart, Starbucks, Spotify, WW, AstraZeneca and Deliveroo.

Date: 28 July 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to the public

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6 Essentials of Communication from a Negotiator’s Perspective

Presented by Geeta Chopra

Join this webinar to enhance your communication skills by strengthening your negotiation knowledge. Learn how to speak to your counterparts to get transactions completed, win customers, introduce yourself to new associates, and build your network.

We are always negotiating something whether we realize it or not. Master the skill of business communication by uncovering psychological truths that most people don’t even know are at work. Excel at understanding your audience with the psychology of negotiating.

Presenter / Geeta Chopra is the founder of Chopra Real Estate Developments where she negotiated over 500 leases, contracts and deals. She will explore strategies from the Federal Bureau of Investigation to influence the other side through psychology. Yes, you can win every time. Learn powerful tactics from some of the best hostage negotiators and the most successful businesspeople in the world.

Date: 30 July 2020
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

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Creating Powerful Audience Experiences in Presentations

Presented by Brenden Kumarasamy

At the very core, communication has 2 fundamental goals: sharing our ideas and having our audience take action on them. From this perspective, communication extends well beyond the usual tips that we hear like pauses and removal of filler words. It’s about creating an experience where your audience never forget your key message. But, how do we create such an experience in the boardroom?

This webinar will focus on how to create powerful audience experiences in a work-related setting that can easily be implemented in any boardroom immediately after the workshop.

Here’s what you’ll learn:

  • Easy-to-implement strategies to practice communication daily that easily integrates in their day-to-day life to any field of work.
  • Mindset change in how participants perceive communication mastery towards creating a world-class audience experience.
  • Introduction to an elite presenter’s mindset; how world class presenters prepare for presentations.

Presenter / Brenden Kumarasamy is the founder of MasterTalk, a YouTube channel he created to help the world master the art of communication and public speaking. He has helped many startups raise capital and improve their presentation decks through his time in venture capital at Front Row Ventures and enjoys mentoring purpose driven individuals to achieve their milestones in life. His current client list includes IBM, Sales and Marketing Executives International, Society of Technical Communication as well as the Club Management Association of America (CMAA).

Date: 18 August 2020
Time: 10–11 a.m. PST / 1–2 p.m. EST
Free to IABC members

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Cultivate Your Personal Brand

Presented by Mindy Kantor

As business and communication professionals, you take pride in making others look and sound great. Now it’s time to focus on YOU. This webinar is intended to help you activate your best and position yourself to achieve your desired outcomes.

This webinar will be divided into three key parts:

  • Part I: Get your message across in a compelling and concise manner—no matter what the situation.
  • Part II: Apply your distinctive messaging in various scenarios and applications.
  • Part III: Upgrade your resume and professional profile to pass the AI test and stand out.

Presenter / Mindy Kantor, ABC, PMP As a coach and consultant, Kantor works with professionals looking to advance themselves, teams, or organizations. Combining her 20+ years of communication, change management, and marketing expertise with her passion for psychology and human behavior, she provides a fresh perspective and integrated way to turn insight into action. Kantor holds a B.S. in business administration and a master’s degree in communication. She’s certified in project and change management, and to administer a variety of psychological assessments.

Date: 10 September 2020
Time: 10–11 a.m. PST / 1–2 p.m. EST
Free to IABC members

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Please check back regularly for new webinars.