IABC

Webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

IABC membersLog in to iabc.com with your member ID to see the registration links for the webinars below.

Upcoming webinars

Solution Provider Webinar: Forging the Link Between Employee Engagement and Remarkable Customer Experience

Sponsored by Speakap and presented by Erwin van der Vlist

To engaged employees, the organization’s success is personal. Studies suggest that companies with engaged employees outperform those without by as much as 202 percent. To reach this level of performance, it’s critical to create a culture where people bring their best selves to work—confidently performing and delivering remarkable customer experiences.

In today’s ever-more digital culture, engaging employees and cultivating meaningful communication channels can be challenging. To exceed company goals, business communication professionals must use emerging technologies and new techniques to support two-way dialogue at all organizational levels.

Join Erwin Van Der Vlist, an employee communication technology expert, who has launched 350+ successful digital programs, internationally, as he shares how companies can ignite employee productivity through engagement to drive best-in-class customer experience.

In this webinar, you’ll learn:

  • Critical elements your organization should consider to share relevant messaging at all levels.
  • How to create a culture of listening, learning and organic positive recognition.
  • Specific case study examples of how organizations have successfully aligned their communication platforms to meet strategic priorities.

Presenter/Erwin van der Vlist, the co-founder and CEO of Speakap, is responsible for driving the business strategy, while also driving the global expansion of Speakap by building and maintaining external relationships with clients, resellers, partners and investors. He is primarily focused on helping global brands understand the challenges and flaws associated with consumer-focused communications tools and how to use an enterprise social network to deliver instant, personalized and engaging communications with their frontline staff. 

Sponsor/Speakap, provides white label social networking applications that enable private organizational communication. With expertise in providing companies with a means to support and engage their non-desk employees since 2011, Speakaphas partnered with over 400 organizations, internationally, across various industries to deliver relevant and timely messages that support business growth and employee retention. The company has locations in New York, London, Amsterdam, Barcelona, Koln, and Brussels.

Date: 25 June 2019
Time: 10-11 a.m. PST / 1–2 p.m. EST
Free to the public.

Register Now

 

jeffraz_webDelving Into the Art of Storytelling in the Business Environment

Presented by Jeff Raz

Sharing our personal stories can be a powerful way to illustrate a point, broaden perspectives, and foster connection and trust In the business environment. As communicators, we can artfully use stories for impact and meaning. Telling our stories can deliver unique benefits and rewards, but there can also be risks, pitfalls and limitations to keep in mind.

This webinar will examine the role, place and value of storytelling In the workplace, and offer a deeper under­standing of sharing, including the “why,” the “how”, the “when” and the “how much Is enough.” Participants will gain insights Into how to further develop and best utilize the art of storytelling to help express authenticity, strengthen connection and bonds, and contributing to a more positive work culture.

Presenter/Jeff Raz, is a global communication consultant, Cirque du Soleil star, actor, playwright, educator, author, arts leader and speaker/trainer. He has worked with many Fortune 500 companies, as well as executive education and MBA programs at Stanford, Haas, IMO and INSEAD. Raz brings his extensive performing and arts management experience to the corporate arena to help leaders and their teams strengthen their communication practices and build more enriching, posi­tive corporate cultures.

Date: 2 July 2019
Time: 10-11 a.m. PST / 1–2 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

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What Does World Class Internal Communication Look Like?

Presented by Lee Smith

In this webinar, Gatehouse co-founder Lee Smith will explore what world class internal communication looks like and share the hallmarks of excellence that Gatehouse has identified over the past decade—which underpin the new IABC and Gatehouse North American-based learning programme, Accelerate.

Building on the learning from 11 years of the global State of the Sector research reports, one-to-one interviews with hundreds of c-suite executives and IC leaders in some of the world’s leading organizations, and insights gleaned from conducting dozens of internal communication audits around the world, Smith will identify the critical components of great internal communication and demonstrate a simple mapping technique to understand how you measure up and identify what you need to do to build your own world class function.

Presenter/Lee Smith, is director at Gatehouse, a Gallagher Company. He’s an award-winning internal communicator with nearly 30 years’ experience. A senior adviser to some of the world’s leading organizations, he works with Gatehouse’s international clients to help them build their communication capabilities. Smith has a passion for raising professional standards and, through the Accelerate strategic IC master class program he created and leads, has helped many hundreds of communicators develop their IC knowledge and skills. Smith is a fellow of the Chartered Institute of Public Relations and the Institute of Internal Communications, and holds an MSc in corporate communication and reputation management.

Date: 24 July 2019
Time: 9-10 a.m. PST / 1–2-1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

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Tips to Showcase Your Communication Ability and Results to Attract Clients

Gold Quill award-winning case study, presented by Mari Lee

DevCom uses the power of communication to assist individuals, companies and communities to reach their social and business goals. DevCom has developed a niche communication service combining business communication and development communication for African environments, measuring business and social impact. We used the feedback from our 2016 client survey to inform a direct sales campaign.

The campaign delivered strategic communication material, with an elephant-shaped doorstop, to executives in targeted companies. It resulted in 100 percent awareness with all the participants, 38 percent conversion into meetings, and closing three new accounts to the value of R6 million. We also upsold in existing accounts to the value of R23 million in an 18-month period, allowing us to double the turn-over of our business during this time.

In this webinar, you will learn:

  • To apply information found in audience research.
  • Incorporation of a tactile elements into your campaigns.
  • How to combine digital and personal communication effectively.
  • The value of communication for the communication professional (shoemaker’s shoes!)
  • Real ROI calculations for your own communication efforts.

Presenter/Mari Lee, (ABC), uses the power of communication to positively influence change in individuals, companies and communities, achieving business results and social impact. She has won numerous international awards for her work as a communication professional, including being recognized as the Best of the Best four times, and the Jake Wittmer Award. Lee uses her experience and foundation in development communication to facilitate critical conversations about what really needs to happen – focussing on the people in the process, rather than simply broadcasting messages. Research and measuring impact is at the heart of the strategic communication science that Lee has developed into an artful skillset. She will share a case-study and practical how-to tips.

Date: 1 August 2019
Time: 10-11 a.m. PST / 1–2 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

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Engaging New Stakeholders in New Ways: How a Nonprofit’s Centennial Celebration Made a Massive Impact

Gold Quill award-winning case study, presented by Jennifer Charney, Kyle Cooper and Regan Ranoa

Nonprofit organizations’ anniversaries are opportunities to celebrate and thank donors and partners for support. But marking such milestones also is a chance to advance the missions of organizations and partners and engage new supporters in new ways. Learn how Save the Redwoods League seized the opportunity of its 100th anniversary to achieve these goals with innovative marketing and public event strategies. The league’s centennial celebration week won a Gold Quill Best of the Best award for collaborating with 114 partners to provide events and experiences that increased stakeholders’ knowledge of and commitment to the organization. These efforts exceeded objectives by large margins.

In this webinar, we’ll discuss how nonprofit communication teams can leverage anniversaries by:

  • Engaging partner organizations and the media to extend reach and gain gravitas.
  • Offering new events and experiences and leveraging digital communication to engage new stakeholders.

Presenter/Jennifer Charney, senior manager of marketing communication at Save the Redwoods League,is a multi-award-winning professional communicator who has dedicated her career to creating change for corporations and nonprofits with her substantial expertise in writing, editing, branding, integrated marketing, and producing electronic and print communication.

 

Presenter/Kyle Cooper, public relations manager at Save the Redwoods League, is an experienced writer and award-winning public relations manager, specializing in environmental communication to encourage enthusiasm for the outdoors and support for the protection of forests, parks, and open spaces.

 

Presenter/Regan Ranoa, senior manager of digital marketing at Save the Redwoods League, joined the league in 2009 to help build a community of redwoods enthusiasts online. She has since become an award-winning digital marketer with a passion for making a positive impact.

 

Date: 15 August 2019
Time: 10-11 a.m. PST / 1–2 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

jeffraz_webUnderstanding the Nuances of Cross-Cultural Interpersonal Communication in the Workplace

Presented by Jeff Raz

Drawing from Jeff Raz’s life’s work in connecting with people and audiences spanning many cultures, backgrounds and perspectives, this webinar will share insights into the nuances of reading cross-cultural cues, and learning how to stay attuned and nimble as a communicator in business interactions among people who think differently from you.

Participants will develop a deeper understanding and appreciation of the finer points of cross-cultural communication, with takeaways on how to respond and adjust in real time to:

  • Interpersonal exchanges.
  • How to navigate from awkward moments and potentially embarrassing miscommunication.
  • Golden opportunities that develop connection understanding.
  • And a bit of fun between people from divergent backgrounds.

Presenter/Jeff Raz, is a global communication consultant, Cirque du Soleil star, actor, playwright, educator, author, arts leader and speaker/trainer. He has worked with many Fortune 500 companies, as well as executive education and MBA programs at Stanford, Haas, IMO and INSEAD. Raz brings his extensive performing and arts management experience to the corporate arena to help leaders and their teams strengthen their communication practices and build more enriching, posi­tive corporate cultures.

Date: 12 September 2019
Time: 10-11 a.m. PST / 1–2 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

0-15How to Strengthen Your Company Culture Through Values-Driven Communication

Presented by Jonthan Hanwit

An organization’s culture is arguably its greatest asset. Culture attracts and retains top talent, rallies employees to find innovative solutions to problems, protects the company from outside threats, and is the key driver for pushing the organization forward.

This webinar explores the process of strengthening your company culture through meaningfully integrating the company’s values into engagement and communication efforts with employees. We will showcase the practical step-by-step process and highlight several of our favorite effective communication and engagement examples, and their outcomes.

Presenter/Jonathan Hanwitt, is the CEO and founder of thinkPARALLAX, along side strategist, Nathan Sanfacon. The team has played a strategic communication role with companies such as Southwest Airlines, International Paper, Edison International among others on an array of communication projects. Internally, they’ve helped organizations build culture and engagement and externally communicate organizations’ environmental and social impacts to engage customers and communities.

Date: 18 September 2019
Time: 9–10 a.m. PDT / 12––1 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

How to Create a Content Brand That Earns Relevance and Revenue 

Presented by Andrew Hanelly

Smart brands understand that their audiences want solutions, not sales pitches. Which is why you’re seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind ­the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.

Key learning objectives:

  • Learn how to create editorial franchises that serve business goal.
  • See how to map your content strategy to audience moments of relevance.
  • Learn how to find your unique editorial voice and media lovechild.

Presenter/Andrew Hanelly, has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 12 November 2019
Time: 10–11 a.m. PDT / 1––2 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

More Word of Mouth Referrals: Developing Lifelong Customers and Raving Fans

Presented by Matt Ward

Most businesses want more of those golden nuggets, the word of mouth referral, but they struggle to get them in a systematic way. People can create more business than they imagined if they had more word of mouth referrals. 

In this session, Matt Ward will provide attendees with a clear understanding that caring about their clients and contacts can be a powerful marketing weapon.  Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, prospects, partners, and contacts. 

Presenter/Matt Ward, sold his website agency inConcert Web Solutions in May of 2018 to begin his focus on helping businesses get more word of mouth referrals.  His book, MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans, focuses on the caring component, and how we can use that to connect with others.

Ward is a professional member of the National Speakers Association, a “40 Under 40” recipient and host of the business podcast, Square Peg Round Hole! 

Date: 3 December 2019
Time: 9–10 a.m. PDT / 12––1 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

Why the PR Newsroom of the Future Looks a Lot Like a Media Company 

Presented by Andrew Hanelly

Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.

To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.

Presenter/Andrew Hanelly,has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 23 January 2019
Time: 10–11 a.m. PDT / 1––2 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

Register Now

 

Please check back regularly for new webinars.