Webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

IABC membersLog in to iabc.com with your member ID to see the registration links for the webinars below.

Upcoming webinars

 

profileAwesome PowerPoint Tricks for Effective Presentations

Presented by Richard Goring

PowerPoint is the basis for much of the training material you use, and yet it’s text-heavy, dull, and boring. This session will help you revolutionize the way you use it to make your presentations and other training material more effective using visuals, diagrams, and animations.

It covers productivity tips on creating content, quick formatting, and animating graphs in two clicks. It will help enhance your content with better design techniques, image manipulation, animation combos, and precise motion paths. And it will inspire you to create sophisticated interactive content with triggers, hyperlinks, and custom content. Plus, a free PowerPoint toolkit to kick start your efforts for everyone that attends.

Steps to take:
1. Attend this session.
2.Become a PowerPoint legend.

Presenter/Richard Goring, is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.

Date: 27 June 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

 

Proactive Crisis Management: Activism: Part 1

Presented by John Deveney

In 2018, brands are witnessing a wave of a new consumer activism. Since the beginning of 2016, one in five Americans has participated in some form of activist involvement. And many of them claim they plan on getting more active. Make sure that your brand is ready for whatever may come and tune in for part one of our two-part series on activist crisis management. An engaging introduction to preparing your brand for activists and their organizations.

John Deveney will guide you through the proactive steps your organization can take to prepare for a crisis situation involving activism.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 17 July 2018
Time: 9–10 p.m. PST / 12–1 p.m. EST
Free to IABC members

 

deveney-2Reactive Crisis Management: Activism: Part 2

Presented by John Deveney

A progressively energized community of activists is part of a new reality for brands and businesses, that calls for new rules of engagement for brands when it comes to their reputation. This rise in consumer activism brings a new host of risks and challenges that brand managers often ignore at their detriment. Make sure that your brand is ready for to react to activists engagement.

Tune in for part two of our two-part series on activist crisis management. A continuation into preparing your brand for activist and their organizations. John Deveney will guide you through the reactive steps your organization should take when engaging with a crisis situation involving activism.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 19 July 2018
Time: 9–10 p.m. PST / 12–1 p.m. EST
Free to IABC members

 

 

kasselman(3)The 9 Rules of Crisis Communication

Presented by Lane Kasselman

Bad things happen on weekends, holidays and when the weather is nice—learn how to always be prepared for a crisis and the rules for communicating through it. Lane Kasselman, former Uber and AT&T communication and public affairs executive, will share his experience in navigating crisis and upholding an organization’s trust, credibility and reputation in the process.

Presenter/Lane Kasselman, is a nationally recognized expert in crisis and public affairs. He led communications and public affairs for both Uber and AT&T, and also ran Kasselman LLC working with BP during the Deepwater Horizon oil spill and the American Foundation for Equal Rights during the same-sex marriage court decision. He and Matt McKenna, former U.S. President Bill Clinton senior adviser, launched Greenbrier two years ago to help companies and individuals avoid, manage and recover from crises. 

Date: 24 July 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members

 

dawn-smeatonTake Control with Media Monitoring

Presented by Dawn Smeaton

PR and communication professionals do not like surprises. The last thing they want is to be in the dark when it comes to news—good or bad—affecting their organization.

The answer to avoiding surprises? Knowing, before the other guys, everything there is to know about your world. What trends or opportunities are coming your way, what your competition is doing and where your industry is going. Media monitoring gives you that knowledge.

In this webinar, you’ll:

  1. Learn four things you need to monitor to put yourself in control.
  2. Understand how monitoring can make you a better communicator.
  3. Get a step-by-step guide to getting started.

There’s nothing like the feeling of being in total control. Media monitoring can give it to you.

Presenter/Dawn Smeaton With extensive experience in marketing and communications on the agency and client side, Dawn Smeaton has both asked for the world—and tried to deliver it. A math nerd by birth, and news junkie by choice, a career in media monitoring and analytics was almost pre-destined. By sharing her passion for data and de-mystifying measurement, she strives to help PR professionals overcome analysis anxiety and become data-driven communicators.

Date: 21 August 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members

 

AAEAAQAAAAAAAALrAAAAJDE0N2IzOTdiLTM0YWYtNDFmNC04ZWJmLTI2NWE0ZTVjZmYwMgCollaboration to Improve Department Communication

Presented by Shahara Wright

Most department leaders will say that the C Suite doesn’t care if departments work together. However, managers know that it is necessary to complete the work that needs to be done. It often seems like it is impossible because of distrust and suspicion between departments. However, a company can only survive if a culture of communication, transparency and collaboration are embraced.

Departments that struggle (or make no attempt) to cooperate with each other lead to product delay, budgetary problems and destroys company culture. Departments end up competing with one another and no longer seek to improve the company, but themselves. Collaboration is not about projects but working toward a common goal and outlook for a better future. A future where everyone benefits.

In this webinar, you will learn:
• How team leaders can encourage communication.
• How to create a collaborative process.
• How to work through mistakes and pitfalls.
• How to cultivate mutual understanding.

Presenter/Shahara Wright, is a CEO, business law attorney and business strategist.  She is an award winning author, host of the CEO Collaboration Circle and a highly sought after international speaker.  Wright has been the owner and Lead Attorney of The Wright Firm, PLLC for over 17 years and founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity. 

Date: 12 September 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members

 

deveney-2Preparing for Cyber Security and a Data Breach

Presented by John Deveney

Cyber-attacks have become a destructive and common problem. From compromised point of sale transactions to personal information security breaches, cyber-attacks can debilitate a business in the short-term and cause reputation damage in the long term. What was previously considered an IT issue is elevated to the boardroom.

Join John Deveney for a lesson in how to navigate a difficult media landscape post-crisis to improve public image, brand reputation and reinstate consumer confidence. Understand what vulnerabilities lurk behind every corner, learn how to prepare and practice with your brand’s leadership, gain insight into building a plan that best positions your company before, during and after a security breach.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 6 November 2018
Time: 9-10 a.m. PST / 12 –1 p.m. EST
Free to IABC members

 

deveney-2How to manage fake news in the real world 

Presented by John Deveney

No matter your industry, the fake news hysteria should not be taken lightly. As consumers become more empowered by social media, brand reputations lie in the hands of anyone with an internet connection and malicious intent. Companies that are proactive in crisis management are more likely to minimize damage and maintain good standing.

Join John Deveney as he uncovers the approach brands must take to keep viral storms from escalating in the face of fake news, featuring concrete examples from national and local brands.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 8 November 2018
Time: 9-10 a.m. PST / 12 –1 p.m. EST
Free to IABC members

 

Please check back regularly for new webinars.