IABC

Webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming webinars

How to Create a Content Brand That Earns Relevance and Revenue 

Presented by Andrew Hanelly

Smart brands understand that their audiences want solutions, not sales pitches. Which is why you’re seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind ­the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.

Key learning objectives:

  • Learn how to create editorial franchises that serve business goal.
  • See how to map your content strategy to audience moments of relevance.
  • Learn how to find your unique editorial voice and media lovechild.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 12 November 2019
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members 

Membership Required

An IABC membership is required to view at least a portion of this content.

Join to continue reading

Already a member? Login

 

More Word of Mouth Referrals: Developing Lifelong Customers and Raving Fans

Presented by Matt Ward

Most businesses want more of those golden nuggets, the word of mouth referral, but they struggle to get them in a systematic way. People can create more business than they imagined if they had more word of mouth referrals. 

In this session, Matt Ward will provide attendees with a clear understanding that caring about their clients and contacts can be a powerful marketing weapon.  Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, prospects, partners, and contacts. 

Presenter/Matt Ward sold his website agency inConcert Web Solutions in May of 2018 to begin his focus on helping businesses get more word of mouth referrals.  His book, MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans, focuses on the caring component, and how we can use that to connect with others.

Ward is a professional member of the National Speakers Association, a “40 Under 40” recipient and host of the business podcast, Square Peg Round Hole! 

Date: 3 December 2019
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members 

Membership Required

An IABC membership is required to view at least a portion of this content.

Join to continue reading

Already a member? Login

 

Solution Provider Webinar: Deskless Not Voiceless: How to Connect Your Frontline with Corporate

Sponsored by Workplace by Facebook; Presented by Abby Guthkelch

The way we work has changed and now more than ever, connecting the entire business and ensuring everyone has a voice is critical to business success. According to recent Workplace by Facebook research, 53 percent of frontline workers feel voiceless, only 14 percent feel connected to the HQ, and 3 percent connected to c-suite leaders. 

Join us for this webinar to hear how companies like yours are building more connected organizations by putting their people at the heart of their strategy.

In this webinar you will learn:

  • What it takes to connect your entire workforce.
  • How to foster a culture of innovation.
  • When collaboration is most effective.
  • Why community matters for all employees.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook,is a communication and collaboration platform for businesses. It uses familiar Facebook features like chat, video calling, posts and groups to connect everyone in an organization. The platform is designed to make business better by building strong internal communities and by helping companies become better connected. This is done by offering open channels for feedback and collaboration through comments, reactions, and likes, as well as polls to gauge employee sentiment.

Date: 15 January 2020
Time: 11 a.m.-12 p.m. PST / 2-3 p.m. EST
Free to the public

Register Now

 

Why the PR Newsroom of the Future Looks a Lot Like a Media Company 

Presented by Andrew Hanelly

Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.

To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.

Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.

Date: 23 January 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

Membership Required

An IABC membership is required to view at least a portion of this content.

Join to continue reading

Already a member? Login

 

The North American Communication Monitor: Measuring Strategic Issues, Leadership Performance, and Work Stress Among Business Communicators

Presented by Dr. Juan Meng and Dr. Bryan Reber

The North American Communication Monitor (NACM) 2018-2019 explores perceptions and insights from communication professionals in Canada and the United States, and is part of the Global Communication Monitor series spanning more than 80 countries.

Being the largest global study in the field of public relations and strategic communication, the research series’ goal is to stimulate and promote the knowledge and practice of excellent communication management worldwide. This NACM Is based on responses from 1,020 communication professionals in North America (255 in Canada and 765 in the United States).

In this webinar, we will share and discuss the perceptions and Insights of those surveyed communication professionals in the following aspects:

  • Top pressing strategic issues for communicators over next three years.
  • The sharp evaluation gap between communication leaders and their employees on leaders performance.
  • Key factors causing work stress among communication professionals.

Presenter/Dr. Juan Meng is an associate professor of public relations at the University of Georgia. Meng’s research specialization includes leadership in public relations, talent management and leadership development, corporate reputation management, and employee engagement in strategic communication. Dr. Meng founded and directs UGA’s ADPR Choose China study abroad program, and serves as the Executive Director of Choose China Training, Education and Outreach programs in Grady.

Presenter/Dr. Bryan Reber, the C. Richard Yarbrough professor in crisis communication leadership, is the head of the department of advertising and public relations at Grady College at The University of Georgia. In addition to his departmental and teaching responsibilities, Dr. Reber also directs the UGA Crisis Communication Coalition, dedicated to the study of crisis communication.

Date: 12 February 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

Membership Required

An IABC membership is required to view at least a portion of this content.

Join to continue reading

Already a member? Login

Please check back regularly for new webinars.