IABC

Webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming Webinarsd

 

Creating Shared Understanding and Alignment Part 2: How to Tell Your Corporate Story

Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets… your corporate story.

Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.

Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons:

  • The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value.
  • The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved.

Session Takeaways:

  1. Should I become part of my organization’s strategy conversation and, if so, how?
  2. What should a good corporate story sound like and what elements should it contain?
  3. What should a good corporate story look like?

Presenter / Zora Artis, GAICD, SCMP, FAMI, CPM, is Australia’s leading alignment, brand and communication strategist, working with boards and executives to unlock value in their organizations, people and brands to drive performance. She is the CEO of Artis Advisory, the Immediate Past Chair of the IABC Asia Pacific region and the IABC global executive board, and Vice Chair of the IABC World Conference 2021.

Artis has almost three decades in business, marketing, communication, advertising and branding, and has worked with a breadth of private, public and non-profit organizations, including AB InBev, adidas, Aurecon, AusNet Services, AIA Australia, A2 Milk Company, GSK, LendLease, Weir Group, Marsh and the Victorian Government.

Her communications work has been recognised globally with IABC Gold Quill Awards. She is also a judge for the IABC Gold Quill Awards, Australian Marketing Institute Awards, IAP2 Core Value Awards, and WARC/Cannes LIONS Awards for Effectiveness.

Presenter / Wayne Aspland is a writer and communicator with more than 15 years’ experience in corporate, leadership and internal communications (including Head of Function). He has also lectured in communications at Deakin University, and is a past member of the IABC Victoria Board and the current director of the IABC APAC Region Board.

Wayne has been intensely interested in alignment comms for over ten years. He has created one-pagers and alignment comms strategies for several large companies. Together with Zora Artis, Wayne has also published two significant papers on the subject:

  • Strategic alignment: how communicators can change the face of leadership (2018)
  • The road to alignment (2021)

Date: 13 July 2021
Time: 4-5 p.m. CDT
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Speak Easy: Creating breakthroughs in Business Through Confident, Powerful, and Joyful Speaking!

Public speaking gets a bad reputation. Not only is it listed as one of American’s greatest fears, but it is also labeled as a “soft” skill. When we re-frame public speaking as an opportunity to be seen and heard, and when we see it as a required art form in our personal and professional lives, we see monumental breakthroughs in both!

The session’s takeaways include:

  1. Identify and manage speaking nerves
  2. Recognize and use effective storytelling structures in professional settings
  3. Implement tangible strategies of effective delivery

Presenter / Erik J. Dominguez As an immigrant who grew up between two cultures and mixed messages, the familiarity I have with speaking fears fueled me to learn and share the tools to overcome those obstacles. For nearly 25 years, my team-oriented speaking and teaching style has centered around shared experiences, a philosophy that everyone has a unique story, and a belief that everyone can share their minds and hearts through powerful presentations.

Date: 15 July 2021
Time: 12-1 p.m. CDT
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Embracing Tech of the Future, Using a Timeless Tool of the Past

In 2021, we have access to countless technological tools to deliver messages to our clients, customers, and communities. But this hasn’t helped our ability to connect with them on a deeper level. For many small to medium-sized brands, having so many tools and platforms has created more problems. They struggle to keep up with new media. They’re overwhelmed with all the options and don’t know where to spend their time or money. They find themselves spinning in circles, neglecting a long-term strategy and losing that valuable connection with their audience.

Since the beginning of humanity, one thing has been consistently used to build trust among people: storytelling. We used to tell stories around the campfire to strengthen our communities and now we tell them to grow our audiences, sell our products, and raise awareness for our causes. Storytelling is a proven science that evokes empathy, creates trust between seller and buyer, and inspires people to take action. If you use technology to tell stories so that your customers will feel a part of them and want to share them with the world, you will create loyal, long-term relationships with your communities, no matter what tools you use.

The session’s takeaways include:

  1. How to use digital storytelling techniques to craft stories that create empathy and move audiences to action in just seconds
  2. How to hack human psychology to make your stories more memorable
  3. When and where to share your stories for optimal return

Presenter / Rain Bennett is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company, Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.

Date: 12 August 2021
Time: 1-2 p.m. CDT
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Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story

So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.

Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.

It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.

That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.

But it’s possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.

Thankfully, the move to virtual ways of working makes this daunting task more achievable.

Session Takeaways:

  1. How can I make the virtual environment work for me?
  2. How can I help our senior and people leaders communicate the story?
  3. How can I measure and demonstrate progress? What are the tips and traps?

Presenter / Zora Artis, GAICD, SCMP, FAMI, CPM, is Australia’s leading alignment, brand and communication strategist, working with boards and executives to unlock value in their organizations, people and brands to drive performance. She is the CEO of Artis Advisory, the Immediate Past Chair of the IABC Asia Pacific region and the IABC global executive board, and Vice Chair of the IABC World Conference 2021.

Artis has almost three decades in business, marketing, communication, advertising and branding, and has worked with a breadth of private, public and non-profit organizations, including AB InBev, adidas, Aurecon, AusNet Services, AIA Australia, A2 Milk Company, GSK, LendLease, Weir Group, Marsh and the Victorian Government.

Her communications work has been recognised globally with IABC Gold Quill Awards. She is also a judge for the IABC Gold Quill Awards, Australian Marketing Institute Awards, IAP2 Core Value Awards, and WARC/Cannes LIONS Awards for Effectiveness.

Presenter / Wayne Aspland is a writer and communicator with more than 15 years’ experience in corporate, leadership and internal communications (including Head of Function). He has also lectured in communications at Deakin University, and is a past member of the IABC Victoria Board and the current director of the IABC APAC Region Board.

Wayne has been intensely interested in alignment comms for over ten years. He has created one-pagers and alignment comms strategies for several large companies. Together with Zora Artis, Wayne has also published two significant papers on the subject:

  • Strategic alignment: how communicators can change the face of leadership (2018)
  • The road to alignment (2021)

Date: 19 August 2021
Time: 4-5 p.m. CDT
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Just Be Yourself, But Who The Hell Is That? Using Ego State Optimization for Enhanced Performance

It’s pretty obvious to most of us that we have different aspects of our personalities that come out in different situations. We are different around our parents than we are our bosses. We have a different attitude and persona when dealing with children than we do dealing with our coworkers, or hopefully we do. What if we can examine these different states, get to know them and call them at will to help us achieve more and optimize our time and performance?

Using ego state theory we can identify the working aspects of our personality, name them and learn how to bring forward our best self for the situation at hand. Practical, easy and effective techniques to help you be the best you you can be.

The session’s takeaways include:

  1. Learn what ego states are and how they are formed.
  2. Discover your ego states and how to map them for optimal execution.
  3. Gain practical knowledge of techniques that will bring different states in to the executive to handle the task at hand.
  4. Explore anchoring techniques to guarantee the right aspect for the job is available to you.

Presenter / Kathy Gruver is an award-winning author, professional speaker, and coach with over 30 years of experience in mind/body medicine and human behavior. She’s an entertainer and educator imbuing all of her programs with practicality and passion. With a West Coast mentality and an East Coast delivery her humorous, down to earth and engaging style has captivated audiences on four continents, three cruise ships and a handful of islands. She said it’s been her true honor to have delivered two TEDx talks.

Kathy has written eight books which have garnered 12 awards, hosted a TV series based on her first book, developed a stress reduction program for the US military, and cohosts the Fire and Earth Podcast. She has penned countless articles and appears regularly as a guest on radio, TV and in print media. She has earned her PhD in natural health and has studied mind-body medicine at the famed Benson Henry Institute for Mind-Body Medicine at Harvard.

Date: 26 August 2021
Time: 12-1 p.m. CDT
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