Webinars

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

IABC membersLog in to iabc.com with your member ID to see the registration links for the webinars below.

Upcoming webinars

dawn-smeatonTake Control with Media Monitoring

Presented by Dawn Smeaton

PR and communication professionals do not like surprises. The last thing they want is to be in the dark when it comes to news—good or bad—affecting their organization.

The answer to avoiding surprises? Knowing, before the other guys, everything there is to know about your world. What trends or opportunities are coming your way, what your competition is doing and where your industry is going. Media monitoring gives you that knowledge.

In this webinar, you’ll:

  1. Learn four things you need to monitor to put yourself in control.
  2. Understand how monitoring can make you a better communicator.
  3. Get a step-by-step guide to getting started.

There’s nothing like the feeling of being in total control. Media monitoring can give it to you.

Presenter/Dawn Smeaton With extensive experience in marketing and communications on the agency and client side, Dawn Smeaton has both asked for the world—and tried to deliver it. A math nerd by birth, and news junkie by choice, a career in media monitoring and analytics was almost pre-destined. By sharing her passion for data and de-mystifying measurement, she strives to help PR professionals overcome analysis anxiety and become data-driven communicators.

Date: 21 August 2018
Time: 9-10 a.m. PDT / 12–1 p.m. EDT
Free to IABC members (Log in to iabc.com for the registration link.)

 

AAEAAQAAAAAAAALrAAAAJDE0N2IzOTdiLTM0YWYtNDFmNC04ZWJmLTI2NWE0ZTVjZmYwMgCollaboration to Improve Department Communication

Presented by Shahara Wright

Most department leaders will say that the C Suite doesn’t care if departments work together. However, managers know that it is necessary to complete the work that needs to be done. It often seems like it is impossible because of distrust and suspicion between departments. However, a company can only survive if a culture of communication, transparency and collaboration are embraced.

Departments that struggle (or make no attempt) to cooperate with each other lead to product delay, budgetary problems and destroys company culture. Departments end up competing with one another and no longer seek to improve the company, but themselves. Collaboration is not about projects but working toward a common goal and outlook for a better future. A future where everyone benefits.

In this webinar, you will learn:
• How team leaders can encourage communication.
• How to create a collaborative process.
• How to work through mistakes and pitfalls.
• How to cultivate mutual understanding.

Presenter/Shahara Wright, is a CEO, business law attorney and business strategist.  She is an award winning author, host of the CEO Collaboration Circle and a highly sought after international speaker.  Wright has been the owner and Lead Attorney of The Wright Firm, PLLC for over 17 years and founded The CEO Effect, LLC to work with small business owners who want to implement strategy to build capacity. 

Date: 12 September 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

 

deveney-2Preparing for Cyber Security and a Data Breach

Presented by John Deveney

Cyber-attacks have become a destructive and common problem. From compromised point of sale transactions to personal information security breaches, cyber-attacks can debilitate a business in the short-term and cause reputation damage in the long term. What was previously considered an IT issue is elevated to the boardroom.

Join John Deveney for a lesson in how to navigate a difficult media landscape post-crisis to improve public image, brand reputation and reinstate consumer confidence. Understand what vulnerabilities lurk behind every corner, learn how to prepare and practice with your brand’s leadership, gain insight into building a plan that best positions your company before, during and after a security breach.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 6 November 2018
Time: 9–10 a.m. PST / 12–1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

 

deveney-2How to manage fake news in the real world 

Presented by John Deveney

No matter your industry, the fake news hysteria should not be taken lightly. As consumers become more empowered by social media, brand reputations lie in the hands of anyone with an internet connection and malicious intent. Companies that are proactive in crisis management are more likely to minimize damage and maintain good standing.

Join John Deveney as he uncovers the approach brands must take to keep viral storms from escalating in the face of fake news, featuring concrete examples from national and local brands.

Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.

Date: 8 November 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

 

profileMind-Blowing Powerpoint. No, Really!  

Presented by Richard Goring

Why are most presentations so bad? Truly terrible? Few people enjoy creating, delivering, or watching PowerPoint presentations, so let’s change that. This session explores techniques to create mind-blowing presentations using nothing but standard PowerPoint. Want to know how to create visual slides? Manipulate images? Master animations? Make it interactive? And produce presentations that will astound your audience? Then come along for a masterclass in ways to capture your audience’s attention and help them learn.

This is a highly practical session in which we’ll work together on creating half a dozen amazing slides that work effectively, and look at how to use those skills on many other slides when you’re developing your own presentations.

If you joined us for Awesome PowerPoint Tricks for Effective Presentations, this follow-up webinar provides a series of full scenario examples going from text and bullets, through sketching the visuals, and into how to create the complete slide.

Presenter/Richard Goring, is a director at BrightCarbon, the specialist presentation and eLearning agency. He has helped to write and create thousands of presentations, and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points, which is supported by plenty of resources and tips at www.brightcarbon.com.

 

Date: 13 December 2018
Time: 9-10 a.m. PST / 12–1 p.m. EST
Free to IABC members (Log in to iabc.com for the registration link.)

Please check back regularly for new webinars.