Recorded on 19 July 2018
A progressively energized community of activists is part of a new reality for brands and businesses, that calls for new rules of engagement for brands when it comes to their reputation. This rise in consumer activism brings a new host of risks and challenges that brand managers often ignore at their detriment. Make sure that your brand is ready for to react to activists engagement.
Tune in for part two of our two-part series on activist crisis management. A continuation into preparing your brand for activist and their organizations. John Deveney will guide you through the reactive steps your organization should take when engaging with a crisis situation involving activism.
Here you will find a handout for your reference.
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Presenter/John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, founder of Deveney, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Vear in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an ABC Fellow, as well as, PRNews Hall of Fame.